Institutional maintenance of e-commerce through traditional retail

2020-07-01
Geyik, Bahtiyar Onur
Topal, Çağrı
This study analyzes the process of opening traditional, physical retail stores by e-commerce companies as institutional work of maintenance. Past research examines internal mechanisms used to maintain institutions and ignores the question of how an external, alternative institution can contribute to the maintenance of another institution. This study shows that traditional retail as a relatively old institution helps maintain e-commerce as a relatively new institution through eight different mechanisms at four levels including customers, employees, suppliers, and companies themselves. For customers, traditional stores help concretize e-commerce companies and personalize customer experience. For employees, they create new tasks and responsibilities and increase their involvement in both strategic and daily decisions. For suppliers, they develop trust by making e-commerce companies a concrete entity to do business with and promote visibility by expanding sales channels and the product range. Lastly, for companies themselves, they increase brand awareness and result in growth through additional marketing and sales opportunities. Traditional retail thus strengthens the position of e-commerce companies in the market by facilitating better relations with their customers, employees, and suppliers as well as directly contributes to the company image and growth.
Yönetim Bilimleri Dergisi

Suggestions

How e-commerce companies use retail to maintain e-commerce as an institution: a case for institutional maintenance work
Geyik, Bahtiyar Onur; Topal, Çağrı; Department of Business Administration (2019)
The main objective of this study is to investigate how e-commerce companies maintain e-commerce as an institution using traditional retail which is another institution and the underlying mechanisms. In this study, we used data collected from 10 interviews of top managers from selected e-commerce companies from Turkey and also additional data including interviews of top managers of e-commerce companies that went into traditional retail business collected from various media outlets. With the help of a qualita...
Comparison of lead time quotation policies in e-commerce environment
Altuntaş, Ecem; Duran, Serhan; Department of Industrial Engineering (2019)
This research is based on problems faced by e-commerce firms while determining lead time for their customers. It is hard to obtain an optimal policy for the tradeoff between serving on-time and quoting short lead times. On-time customer services are positively correlated with rating scores of firms in e-commerce websites. Therefore, in this study, the fluctuation of on-time customer service proportion is used as the main determinant of the rating of the firms and different policies of lead time quotation ar...
Joint quantity flexibility for multiple products in a decentralized supply chain
Karakaya, Selcuk; Bakal, İsmail Serdar (2013-02-01)
In this study, we analyze a decentralized supply chain with a single retailer and a single manufacturer where the retailer sells multiple products in a single period. The products differ in terms of a limited number of features only. The retailer places initial orders based on preliminary demand forecasts at the beginning of the period and has an opportunity to modify its initial order after receiving perfect demand information. However, the final orders of the retailer are constrained by its initial orders...
An architecture for supply chain integration and automation on the Internet
Cingil, I; Doğaç, Asuman (2001-07-01)
Electronic commerce is happening at a very fast pace and business-to-business ecommerce is taking the lead, a very important part of which is the supply chain integration and automation. There is a high demand for well accepted interoperability standards which need to be fitted together for supply chain integration to meet the business demands such as being able to integrate catalogs from different companies. This will facilitate product comparisons and producing customized catalogs. Given an anchor product...
Multi-channel retailing with product differentiation
Uğur, Havva Gülçin; Karaer, Özgen; Department of Industrial Engineering (2015)
In this study, we analyze a monopolist retailer’s product differentiation problem in a multi-channel environment. We investigate the type of conditions that would motivate retailer to open an outlet branch, to open an online channel, and to even potentially open an online channel for the outlet branch, and how these decisions interact with each other. We use quality and price as the primary drivers in the outlet business decision in a vertical differentiation model. In the outlet business decision, specific...
Citation Formats
B. O. Geyik and Ç. Topal, “Institutional maintenance of e-commerce through traditional retail,” Yönetim Bilimleri Dergisi, pp. 597–628, 2020, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/69106.