Novel discourse and institutional legitimation: The rhetorical construction of Alberta’s bitumen bubble

Date

2015-03-11

Author

Gephart, Robert
Suddaby, Roy
Topal, Çağrı
Savall, Amandine

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We use an interpretive perspective to understand the construction of a novel discursive entity – Alberta’s “bitumen bubble” --in public discourse. This bubble or gap between forecast and actual oil prices was destined to result in “six billion dollars less in revenue this year alone” for Alberta according to Premier Allison Redford. To explore the discursive construction of this novel entity, we analyzed: 1) the 2012 Alberta budget speech preceding the bubble’s invention, 2) Premier Redford’s speech announcing the emergence of the bubble, and 3) the 2013 Alberta budget speech where the “bitumen bubble” was used to justify extensive budget cuts. Conceptually the paper 1) addresses the role of organizational rhetoric in the discursive construction of novel phenomena, 2) explores how temporal sensemaking in organizational discourse produces novelization, and 3) develops theoretical insights into how institutional legitimation is undertaken with rhetoric, temporal sensemaking and novelizing discourse.

URI

https://hdl.handle.net/11511/70742

Conference Name

Western Academy of Management Conference (2015)

Collections

Department of Business Administration, Conference / Seminar

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Citation Formats

R. Gephart, R. Suddaby, Ç. Topal, and A. Savall, “Novel discourse and institutional legitimation: The rhetorical construction of Alberta’s bitumen bubble,” presented at the Western Academy of Management Conference (2015), 2015, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/70742.