Show/Hide Menu
Hide/Show Apps
Logout
Türkçe
Türkçe
Search
Search
Login
Login
OpenMETU
OpenMETU
About
About
Open Science Policy
Open Science Policy
Open Access Guideline
Open Access Guideline
Postgraduate Thesis Guideline
Postgraduate Thesis Guideline
Communities & Collections
Communities & Collections
Help
Help
Frequently Asked Questions
Frequently Asked Questions
Guides
Guides
Thesis submission
Thesis submission
MS without thesis term project submission
MS without thesis term project submission
Publication submission with DOI
Publication submission with DOI
Publication submission
Publication submission
Supporting Information
Supporting Information
General Information
General Information
Copyright, Embargo and License
Copyright, Embargo and License
Contact us
Contact us
Product planning with sensory customer requirements: a plain yogurt case
Date
2016-11-15
Author
Dolgun, Leman Esra
Köksal, Gülser
Metadata
Show full item record
Item Usage Stats
143
views
0
downloads
Cite This
Customers use vague terms to describe their requirements and perceptions of sensory products such as yogurt, which makes prioritizing improvements and setting targets for them difficult. In this study, we propose an improved use of Quality Function Deployment and Kansei Engineering to overcome such difficulties, and demonstrate it in a plain yogurt case. Customer needs and perceptions are assessed by special surveys based on semantic scales. Survey data are analyzed using hypothesis tests and building logistic regression models. Targets are suggested by optimizing these model
URI
https://hdl.handle.net/11511/75320
http://meetings2.informs.org/wordpress/nashville2016/program/
Conference Name
INFORMS Annual Meeting 2016, (15 Kasım 2016)
Collections
Department of Industrial Engineering, Conference / Seminar
Suggestions
OpenMETU
Core
Retail Channel Management with Product Differentiation
Uğur, Gülçin; Karaer, Özgen (null; 2016-05-06)
We analyze a monopolist retailer's channel management decisions in a product differentiation context. Historically, retailers developed a physical outlet presence after developing their primary brand chain. Here, we evaluate the online channel decisions of a retailer and its interaction with the physical channels available; possibly both primary and outlet chains
Product Line Planning Under Uncertainty
Karakaya, Şakir; Köksal, Gülser (2018-11-01)
This study addresses the problem of multi-period mix of product-lines under a product family, which incorporates launching decisions of new products, capacity planning decisions and product interdependencies. The problem is modeled as a two-stage stochastic program in which price, demand, production cost and cannibalisation effect of new products are characterized as uncertain parameters. The solution approach employs the Monte Carlo bounding technique and Lshaped method, which is tested on real-like cases ...
Product-line planning under uncertainty
Karakaya, Şakir; Köksal, Gülser; Department of Industrial Engineering (2018)
This study addresses the problem of multi-period mix of product-lines under a product- family, which incorporates launching decisions of new products, capacity expansion decisions and product interdependencies. The problem is modelled as a two-stage stochastic program with recourse in which price, demand, production cost and cannibalisation effect of new products are treated as uncertain parameters. The solution approach employs the Sample Average Approximation based on Monte Carlo bounding technique and mu...
Product and channel prediction for direct marketing in banking sector
Mıtık, Merve; Karagöz, Pınar; Toroslu, İsmail Hakkı; Department of Computer Engineering (2017)
Direct marketing is an advertisement method in which customers are directly informed for product offers through one-to-one communication channels. With the advancements in technology, customer databases of businesses began to grow well, therefore, detecting the needs of each customer and offering the optimal product becomes harder. Large customer dataset needs to be analyzed to make the best product offerings to the potential customers over the most proper channels and to increase the return rate of a marke...
Managing product variety through delayed product differentiation using vanilla boxes
Burhan, Özlem; Meral, Fatma Sedef; Department of Industrial Engineering (2004)
In an attempt to reduce costs and improve customer satisfaction, manufacturers have been adopting strategies such as Delayed Product Differentiation (DPD) while managing broader product lines. In this study, first a general framework on DPD is formed in the light of basic articles in the literature. The vanilla box assembly process which is a special form of modular design type of DPD is modeled and analyzed. In the vanilla box assembly process, inventory is stored in a special form of semi-finished product...
Citation Formats
IEEE
ACM
APA
CHICAGO
MLA
BibTeX
L. E. Dolgun and G. Köksal, “Product planning with sensory customer requirements: a plain yogurt case,” Nashville, Tennessee, 2016, p. 269, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/75320.