Product planning with sensory customer requirements: a plain yogurt case

2016-11-15
Dolgun, Leman Esra
Köksal, Gülser
Customers use vague terms to describe their requirements and perceptions of sensory products such as yogurt, which makes prioritizing improvements and setting targets for them difficult. In this study, we propose an improved use of Quality Function Deployment and Kansei Engineering to overcome such difficulties, and demonstrate it in a plain yogurt case. Customer needs and perceptions are assessed by special surveys based on semantic scales. Survey data are analyzed using hypothesis tests and building logistic regression models. Targets are suggested by optimizing these model
Citation Formats
L. E. Dolgun and G. Köksal, “Product planning with sensory customer requirements: a plain yogurt case,” Nashville, Tennessee, 2016, p. 269, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/75320.