Product planning with sensory customer requirements: a plain yogurt case

Date

2016-11-15

Author

Dolgun, Leman Esra
Köksal, Gülser

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Customers use vague terms to describe their requirements and perceptions of sensory products such as yogurt, which makes prioritizing improvements and setting targets for them difficult. In this study, we propose an improved use of Quality Function Deployment and Kansei Engineering to overcome such difficulties, and demonstrate it in a plain yogurt case. Customer needs and perceptions are assessed by special surveys based on semantic scales. Survey data are analyzed using hypothesis tests and building logistic regression models. Targets are suggested by optimizing these model

URI

https://hdl.handle.net/11511/75320
http://meetings2.informs.org/wordpress/nashville2016/program/

Conference Name

INFORMS Annual Meeting 2016, (15 Kasım 2016)

Collections

Department of Industrial Engineering, Conference / Seminar

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Citation Formats

L. E. Dolgun and G. Köksal, “Product planning with sensory customer requirements: a plain yogurt case,” Nashville, Tennessee, 2016, p. 269, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/75320.