Determinants of Glocal Success in International Construction

Globalization is triggering construction companies to act in multinational markets. Although, it is a major resource for the growth of companies, understanding the factors (opportunities, threats) that influence international construction is also compulsory for the successful accomplishment of projects. Besides, in order to focus solely on the core business, companies should have the capability to manage those factors by eliminating the threats of the factors such as strategic fit, cultural fit, host country conditions (e.g. political, macro economic, legal system) which are not project related but differ depending on the partner and the host country, in which the project is executed. Herein a compromise is proposed to be the term “glocal” as a concurrent combination of the international business activities (global experience) with local adaptations (local know how). “Glocal” is a new definition of a known concept for the strategic aliening of an international company with a local partner. In this research; definition, benefits, risks, problems and probable determinants of success in glocalization was investigated by an in-depth literature review as well as having the experiences of the practitioners.
Fifth International Conference on Construction in the 21st Century (CITC-V), (May 20-22, 2009)


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Citation Formats
Z. Işık, M. T. Birgönül, and İ. Dikmen Toker, “Determinants of Glocal Success in International Construction,” İstanbul, Türkiye, 2009, p. 941, Accessed: 00, 2021. [Online]. Available: