Date

2021-3-12

Author

Bükün, Mehmet Fatih

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The normative conflict model of dissent (Packer, 2008; Packer & Chasteen, 2010) suggests that the decision regarding following or dissenting to a group norm among highly identified members reflects a conflict between the well-being of the group and being a loyal member. Hence, members with high identification are more likely to oppose the norm rather than conform to the norm when they see a norm as harmful. This dissertation examined the role of emotions, specifically anger and shame, when members of a group experience norm conflict. I proposed that ingroup norms threatening the group's image can lead highly identified members to evaluate these norms as a threat to the group. Then experiencing norm conflict may lead to shame, anger, and nonconformity. I tested the hypotheses in two correlational studies, including METU employees (N = 362) using generic “harmful norms” in a vaguely defined manner; and METU students (N = 282) employing a plagiarism norm that was presented to be quite common among students. In the first study, image-threatening ingroup norms lead to the experiencing of norm conflict and thus anger. In the second study, ingroup norms threaten the group’s image, lead to norm conflict and thus anger and shame. Two studies indicated that image threat positively predicted perceptions of norm conflict and shame. Besides, shame and anger would be a motivator of action labeled as nonconformity in this dissertation. However, the relationship between the strength of identification and image threat on norm conflict was not significant.

Subject Keywords

Normative conflict, Image threat, Group identification, Emotions, Nonconformity

URI

https://hdl.handle.net/11511/89712

Collections

Graduate School of Social Sciences, Thesis