Çavdar, Deniz
This study aims to define the types of values attained through Instagram and attained through the interactions of Turkish young adult women with the Turkish fashion influencers whom they are following on Instagram. An exploratory research design that includes qualitative data collection and analysis techniques is used. These include secondary data collection and primary data collection methods, including in-depth interviews, projective techniques, and visual elicitation. This thesis study adapts consumer side perspective with their own comments. After the analyses are conducted, the types of consumer values attained through Instagram and influencers, the factors that shape consumer values attained through Instagram, and the follower-influencer congruency behind the attained consumer values through influencers are elaborated and determined.


Challenging the image of Turkish women: travel accounts of female authors 1762-1935
Ezer, Özlem; Acar, Feride; Department of Gender and Women's Studies (2002)
This thesis brings to light the image of Turkish women over time as it is depicted mostly in the travel accounts and the memoirs of Western and Turkish women. As such, it attempts to contribute to women's history and to analyse travel writing from a gender-sensitive perspective. The works covered here were written between lS^O centuries. Included are the works of Western female writers (Lady Montagu, Grace Ellison and Marc Helys) who traveled to Turkey as well as Turkish women who wrote their impressions of...
Cultural changes in Turkish society: a comparative study through literature of past and today
Yaman, Öykü; Özkan, Türker; Department of Psychology (2018)
This study aims to investigate cultural transformation of Turkish culture by using Turkish literature. According to Karpat (2011), social development can be observed through literature because authors express people’s traditions and values both to glorify and to criticize. Schwartz (1994) also agrees that culture can be derived from various cultural products like folktales. To observe cultural difference, I formed two time periods: (1) was covering Abdülhamid II sultanate and pre-republic years and (2) bega...
The relationships between body image andloneliness among Turkish university students
Demir, Melek; Demir, Ayhan Gürbüz; Demir, Ayçin (null; 2019-05-21)
Impacts of Urban Terror Attacks on Turkish Mothers’ Daily Experiences
Gökyar, Meryem; Erdur Baker, Özgür (2021-01-01)
This phenomenological study aims to provide a deeper understanding of the day-to-day experiences of Turkish women with caregiving responsibilities in terms of (a) how they respond to and regulate their lives around the fear of terror, (b) how their caregiving roles affect their reactions, and (c) how they cope with terrorism induced distress in their day-to-day life. A total of 21 women were interviewed for the study about their daily experiences following terrorist attacks that occurred in their urban home...
Investigating the effect of wearing the hijab: Perception of facial attractiveness by Emirati Muslim women living in their native Muslim country
Sheen, Mercedes; Yekani, Hajar Aman Key; Jordan, Timothy R. (Public Library of Science (PLoS), 2018-10-05)
The Hijab and other forms of Islamic veiling are important social, cultural, and religious symbols that are central to the identity of millions of Muslim women across the world. However, despite the large body of literature that exists on the political and socio-cultural aspects of Islamic veiling, little is known about how the appearance of women wearing the hijab is perceived by other Muslim women within their native Muslim country. To throw light on this important issue, the current study focussed on the...
Citation Formats
D. Çavdar, “EXPLORING CONSUMER VALUE TYPES IN THE CONTEXT OF TURKISH INSTAGRAM FASHION INFLUENCERS,” M.B.A. - Master of Business Administration, Middle East Technical University, 2021.