Patient Loyalty in the Hospital-Patient Relationship: The Mediating Role of Social Media

Download

10.17680-erciyesiletisim.454347-630659.pdf

Date

2019-01-01

Author

Tosyalı, Hikmet
Sütcü, Cem Sefa
Tosyalı, Ahmet Furkan

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

175
views

68
downloads

This study aimed to investigate role of social media on patient loyalty. Based on related literature review, for assessing patient loyalty, a measurement scale, testing satisfaction shared by patient through social media, patient trust, strength of hospital-patient communication on social media, and perceived image of hospital on social media was developed. The data was collected from 625 patients by selfadministered online questionnaires. Hypotheses about the role of social media were suggested based on existing body of knowledge so that we aimed to examine underlying mechanism between the predictors and patient loyalty by means of Structural Equation Modelling (SEM) framework. Findings demonstrated that satisfaction, shared by patients through social media, mediated the association between patient trust, strength of hospital-patient communication on social media, perceived image of hospital on social media, and patient loyalty. The findings provide an original empirical model with respect to gaining loyal patients whom are customers of hospitals and highlight the important role of social media in health communication.

Subject Keywords

Health Communication, Patient Loyalty, Patient Satisfaction, Patient Relationship Management, Social Media

URI

https://doi.org/10.17680/erciyesiletisim.454347
https://hdl.handle.net/11511/93576

Journal

Erciyes İletişim Dergisi

DOI

https://doi.org/10.17680/erciyesiletisim.454347

Collections

Department of Psychology, Article

Suggestions

OpenMETU
Core

The role of academic motivation, course satisfaction, and advisory relationship on research self-efficacy beliefs of graduate students Bayar, Ekin; Çapa Aydın, Yeşim; Department of Curriculum and Instruction (2021-10) The aim of the study was to investigate the role of academic status, phase of the study, career plan, autonomous motivation, controlled motivation, course satisfaction, and advisory relationship in graduate students’ research self-efficacy. Data were collected from 403 master and doctoral students from Social or Educational Sciences Institutes utilizing the Motivation for PhD Studies (MPhD), Course Satisfaction, the Rapport subscale of Advisory Working Alliance – Student (AWAI-S), and Self-Efficacy Scales. ...
The Relationship between Organizational Democracy and Organizational Cynicism: A Study on Academic Staff Copur, Zubeyde; Baskan, Gulsun Atanur (2020-04-01) This study aims to investigate the relationship between organizational democracy and organizational cynicism as determined through academic staff opinions. 472 academic staff working in Ankara participated in the study. The data collection tools were the "Organizational Democracy Scale" developed by Tutar, Tuzcuoglu, and Altinoz (2009), and the "Organizational Cynicism Scale" developed by Brandes, Dharwadkar, and Dean (1999). The data were analyzed by applying the t-test, Welch's t-test, Tamhane's T2 test, ...
Questioning effects of patient empowerment antecedent by information and communication technologies in breast cancer patients : a case study from Turkey Beyan, Oya Deniz; Beşpınar Akgüner, Fatma Umut; Department of Sociology (2010) This thesis aims to examine how patient empowerment based on Internet information has impact on health care processes and patient – physician relationship. The process of empowerment is analyzed in three main steps; searching and obtaining information; sharing and discussing obtained information with providers; and involving decision making process. Study domain covers with breast cancer patients continuing their treatment in hospitals. In-depth interview methodology has been employed. Interviews are conduc...
Improving academic advising: a case study Demir, Ayhan Gürbüz; Ok, Ahmet (Hacettepe Üniversitesi, 2001-01-01) The purposeof this study was to investigate the proposals of advisors and students for improving academic advising. The 287 academic advisors and 735 students from different departments participated in this study. Students and academic advisors were asked to state their proposals on how to improve the effectiveness of the presentacademic advising system at METU. The proposals obtained from academic advisors and students were qualitatively analysed regardless of studentgrade level and academic advisors' depa...
Analyzing the effects of personality traits on the success of online study groups Küçüközer, Şeyma; Taşkaya Temizel, Tuğba; Department of Information Systems (2013) The purpose of the study is analyzing how efficient online study groups can be formed among university students based on their personality traits, and investigating whether a relationship exists among personality traits, social media use and success of online study groups. A survey which consisted of Ten Item Personality Inventory and the questions about social media use was conducted among the students. Then, the students were assigned to small online groups (consisted of 2 or 3 members) based on their per...

Citation Formats

H. Tosyalı, C. S. Sütcü, and A. F. Tosyalı, “Patient Loyalty in the Hospital-Patient Relationship: The Mediating Role of Social Media,” Erciyes İletişim Dergisi, vol. 1, no. 6, pp. 783–804, 2019, Accessed: 00, 2021. [Online]. Available: https://doi.org/10.17680/erciyesiletisim.454347.