Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers

Celik, Hafize
Watson, Forrest
Purpose This paper aims to explore the complexity of the "leaky pipeline" of women in science, technology, engineering and maths (STEM) in the intriguing contexts where there are a high number of STEM graduates but a low number of women working in these fields. Design/methodology/approach The authors conducted in-depth interviews with eight STEM "leavers" and eight "persisters" in Turkey to understand the multi-level influences on their career paths. Findings The behavioural ecological model is applied to enrich the understanding of women's attrition from STEM. The authors found a complex system of actors, relationships and influences that impact the negotiations of women's felt misfit/love of their STEM career and changing self-actualisation. Practical implications The authors highlight that social marketers should consider the complex influences on even the most individualistic-looking decisions to produce systemic change. Originality/value This paper deepens the use of the behavioural ecological model in the ways that the layers of motivator and demotivator influences interact with women's internal negotiations of career choice. The paper integrates classic theories (self-actualisation (Maslow, 1943) and two-factor model (Herzberg et al., 1959)) within systems social marketing.


Utilizing occupational complexity levels in vocational interest assessments: Assessing interests for STEM areas
Toker, Yonca (2012-04-01)
With an aim to improve vocational interest assessments geared toward the Science, Technology, Engineering, and Mathematics (STEM) areas, we developed a new assessment by incorporating occupational complexity levels. Occupations which correspond to Holland's realistic and investigative themes were identified together with their complexity levels using the information in the Dictionary of Holland Occupational Codes. How the required skills, abilities, and work activities differ in occupations with different c...
Integrating STEM Education: Perceived barriers and facilitators
Taşcı, Duygu; Öztekin, Ceren (null; 2017-05-21)
The purpose of this research is to uncover obstacles science teachers face regarding integrating STEM in their science course. Data were mainly gathered from 4 experienced science teachers through in depth interviews. They were also requested to draw a picture of their visualization of STEM and they were asked explain their drawings, data were then analyzed by categorizing barriers avoiding STEM integration. Three categories were emerged as teacher-oriented barriers, students-oriented barriers and situation...
Nuhoğlu, Gökçe; Aydınoğlu, Arsev Umur; Department of Science and Technology Policy Studies (2022-5)
The use of High-Performance Computing (HPC) has become vital not only in computer science but also in many scientific areas ranging from Covid-19 studies to space sciences. Thus, although HPC is at the heart of many small and large-scale collaborations, its relationship with collaboration is quite limited in the literature. The studies mainly focused on HPC return on investment. In this thesis, collaboration in studies using HPC is investigated from the researcher's perspective using HPC. The study is carri...
Higher education in Turkey in the context of gender, upward mobility and reproduction of inequalities: a comparative study of the education and engineering faculties
Çevik (Çakıroğlu), Aylin; Hoşgör, Hatice Ayşe; Department of Sociology (2015)
This dissertation analyzes the higher education attainment process, which is related with the upward mobility and/or the reproducing inequality, by genders (across and within genders) in case of the education (as female-dominated field) and engineering (as male dominated field) faculties in Turkey. It is evident that considering their historical backgrounds including the aim of the founding and distribution of gender by years, these two faculties display the gender-based division of labour in higher educati...
Investigating the relationships among engineering practitioners and undergraduate students' adaptive expertise characteristics and experiences
Öztürk, Elif; Johnson, Michael D.; Peng, Xiaobo (2020-01-01)
© 2020 TEMPUS Publications.In this study, we explored the prospective and practicing engineers' adaptive expertise characteristics and documented the relations among their demographic information including gender, age, work experience, first-generation college student status, major, and education level. An Adaptive Expertise Survey (AES) and demographic questionnaires - designed by the researchers - were administered to collect data. A total of 606 participants, 23 of whom were practicing engineers, complet...
Citation Formats
H. Celik and F. Watson, “Understanding the leaky pipeline system: behavioural ecological approach to the social marketing of women thriving in STEM careers,” JOURNAL OF SOCIAL MARKETING, pp. 0–0, 2021, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/94331.