Influence of CSR perceptions on OCB: The mediating role of trustworthiness

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2021-12
Bezci, Mehmet Serhan
Corporate social responsibility (CSR) and organizational citizenship behavior (OCB) have been an important aspect of business for both commercial and public organizations since the pace of globalization is constantly increasing. There are a plethora of studies investigating the consequences of OCB and this thesis attempts to investigate the relationship among CSR implementations and the degree of trustworthiness of the organization and OCB. Therefore, the model constructed aims to explore how trustworthiness mediates the relationship between CSR and OCB. The sample was selected from white-collar workers who exercise their technical and social skills instead of blue-collar workers. The sample comprises 140 white collar workers on low to middle level from heavy duty manufacturing firms that have institutionalized structure. Data was collected through web-based questionnaire. The participants rated and measured their organization’s social responsibility level, their trust towards the organization, and the extent of OCBs they engage in. The findings indicated that high levels of perceived social responsibility of an organization was positively associated with the trustworthiness perceptions, and OCBs. As expected, the trustworthiness was found to have positive impact on the demonstration of OCBs. The perceived CSR positively predicted each dimension of trustworthiness, and the overall score of OCB. However, the mediation effect of perceived trustworthiness between CSR perceptions and OCB was found to be statistically insignificant. The thesis concludes with the discussion and limitations of the study, and the implications for managers and future research.

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Citation Formats
M. S. Bezci, “Influence of CSR perceptions on OCB: The mediating role of trustworthiness,” M.B.A. - Master of Business Administration, Middle East Technical University, 2021.