THE IMPLICATIONS OF BIG DATA ON SUBJECTIVITY: A CASE STUDY OF CAMBRIDGE ANALYTICA

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2022-1

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Şinşek, Muhammed Yasin

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This thesis analyzes the implications of big data on subjectivity with a genealogical approach through the case of Cambridge Analytica. The changes in the epistemology, episteme, rationalities and the regimes of truth as a result of data pervasion are discussed. The statistics and the cybernetics as the antecedents of data politics are reviewed and data politics as a new mode of power is put forward. The targets, the objectives, the technologies and the rationalities of this new mode of power are analyzed. The mode of subjectivity that data politics create is evaluated with the examples of Cambridge Analytica, mobile health applications, suspect identification and digital biomarkers.

Subject Keywords

Subjectivity, Big Data, Cybernetics, Data Politics

URI

https://hdl.handle.net/11511/95112

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Graduate School of Social Sciences, Thesis

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Citation Formats

M. Y. Şinşek, “THE IMPLICATIONS OF BIG DATA ON SUBJECTIVITY: A CASE STUDY OF CAMBRIDGE ANALYTICA,” M.S. - Master of Science, Middle East Technical University, 2022.