Customer relationship management system design for Metu-Online

Çetin, Filiz
METU-Online, a distance education tool developed and maintained by Middle East Technical University (METU) Informatics Institute, can be defined as Customer-to-Business-to-Customer (C2B2C) e-business. In this thesis, a new design and improvement of this system based on Customer Relationships Management (CRM) is presented. With this approach a CRM system is designed, an organizational change is recommended, customercentered business processes are improved to a certain extend, a CRM data warehouse is broadly defined and a basic reporting system is designed. The result of a system analysis of METU-Online, methods used in this analysis, and the CRM model and the recommended design are presented.


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Çetin, Filiz Doʇan; Köksal, Gülser (2005-01-01)
Web-based education is a preference of many instructors and students of today's education systems. There exist a few attempts to design Customer Relationship Management (CRM) systems for such education organizations. "Customers" of such organizations, namely students, instructors, visitors, managerial and technical teams, have different needs and requirements. METU-Online is a distance education platform developed and maintained by the Informatics Institute of Middle East Technical University (METU). In thi...
Data management research at the Middle East Technical University
Cicekli, NK; Cosar, A; Dogac, A; Polat, Faruk; Senkul, P; Toroslu, İsmail Hakkı; Yazici, A (Association for Computing Machinery (ACM), 2005-09-01)
The Middle East Technical University (METU) ( is the leading technical university in Turkey. The department of Computer Engineering ( has twenty seven faculty members with PhDs, 550 undergraduate students and 165 graduate-students. The major research funding sources include the Scientific and Technical Research Council of Turkey (TÜBÍTAK), the European Commission, and the internal research funds of METU. Data management research conducted in the department ...
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Yükseltürk, Erman; Yıldırım, Zahide; Department of Computer Education and Instructional Technology (2007)
The main aim of this study is to examine participants’ satisfaction with online Information Technologies Certificate Program (ITCP) which is based on synchronous and asynchronous communication methods over Internet offered by cooperation of Computer Engineering Department and Continuing Education Center at Middle East Technical University. There are three main purposes under the main aim. These purposes are to describe the strength and direction of relationship between participants’ perceptions of online te...
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This paper describes a software package that is designed to facilitate teaching an introductory course on Mechatronics in the Department of Mechanical Engineering at Middle East Technical University. This course attracts students from multiple disciplines. Being offered at the third semester, rather than focusing on theoretical aspects of different disciplines, this course focuses on the system integration aspect of Mechatronics systems and emphasizes this with hands-on laboratory exercises and a semester p...
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A Quality Function Deployment (QFD) approach to improve industrial engineering (IE) education quality at the Middle East Technical University (METU) is presented. Major stakeholders of IE education are identified as students, faculty members and future employers of the students. Requirements of these groups from an IE graduate are determined by surveys and interviews with them. These requirements are prioritized. Main education requirements are identified to meet the stakeholders' requirements. Finally, the...
Citation Formats
F. Çetin, “Customer relationship management system design for Metu-Online,” M.S. - Master of Science, Middle East Technical University, 2003.