Customer relationship management of web-based education: A case study for metu-online

Date

2005-01-01

Author

Çetin, Filiz Doʇan
Köksal, Gülser

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Web-based education is a preference of many instructors and students of today's education systems. There exist a few attempts to design Customer Relationship Management (CRM) systems for such education organizations. "Customers" of such organizations, namely students, instructors, visitors, managerial and technical teams, have different needs and requirements. METU-Online is a distance education platform developed and maintained by the Informatics Institute of Middle East Technical University (METU). In this study, we analyse distance education and CRM, present the METU-Online system and the CRM conceptual model developed for it.

URI

https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84938808703&origin=inward
https://hdl.handle.net/11511/75213

Conference Name

SEFI 2005 Annual Conference: Engineering Education at the Cross-Roads of Civilizations, (7 - 10 Eylül 2005)

Collections

Department of Industrial Engineering, Conference / Seminar

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Citation Formats

F. D. Çetin and G. Köksal, “Customer relationship management of web-based education: A case study for metu-online,” Ankara, Türkiye, 2005, Accessed: 00, 2021. [Online]. Available: https://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=84938808703&origin=inward.