Gender differences in product form perception

Download
index.pdf
2006
Yavaş, Nermin
Show full item record
164
views
49
downloads
Product form is the principal factor that affects the consumer response. It influences the consumer preferences in many ways and affects the success of the product in the market. The response is moderated by several influences including individual tastes and preferences, personal characteristics, cultural and social context and other situational factors. The purpose of this study is to find whether gender as a personal characteristics, has an influential effect on the perception of the product form. A survey was conducted with a sample set of mobile phones. To quantify the participants̕ perceptions, semantic differential method was used in which participants were asked to rate characteristics over a set of opposite adjective pairs. It is found out that, with respect to particular adjectives, responses to product form might be significantly different for males and females.
Industrial design.
http://etd.lib.metu.edu.tr/upload/12607233/index.pdf
https://hdl.handle.net/11511/15881
Graduate School of Natural and Applied Sciences, Thesis

Suggestions

The influence of product appearance on perceived product quality in reference to washing machines
Veyisoğlu, Ahmet Burak; Hasdoğan, Gülay Fatma; Department of Industrial Design (2010)
Product quality is regarded as one of the most important factors that consumers consider while purchasing products. However, contrary to objective quality, perceived product quality includes consumer's judgment about the overall superiority or excellence of a product. This study mainly concentrates on the relationship between product appearance and perceived product quality especially for durable goods. The definitions of product quality and perceived product quality are reviewed to explain different dimens...
Progressive obsolescence and product non-use in electrical kitchen appliances
Örsel İmir, Işık; Asatekin, Mehmet; Department of Industrial Design (2010)
The aim of this study is to find out the reasons of progressive obsolescence and product non-use in small kitchen appliances and to examine the relation between the consumer’s pre-purchase expectations and post-purchase experiences with these products to understand the deficiencies of kitchen appliances which cause consumer to stop using them. The reasons of progressive obsolescence and product non-use might be informative for further studies on this subject. Throughout the study, the general issues of need...
The emotional reactions of tactual qualities on handheld product experiences
Özcan, Nergis; Gürsu, Hakan; Department of Industrial Design (2008)
This is an attempt to analyze the evaluation criteria of tactual qualities on handheld product experiences by users. The study was conducted with the users selected from different work groups and different ages for exploring the meanings which are attributed to these tactual qualities by them. The thesis is expected to shed a light in the design studies by designers. After identifying the products and the participants, the tactual experiences were analyzed throughout the study to find out the keywords which...
Multi-item inventory-routing problem for an FMCG company
Zerman, Erel; Kırca, Ömer; Department of Industrial Engineering (2007)
In this study, inventoryrouting system of a company operating in Fast Moving Consumer Goods (FMCG) industry is analyzed. The company has decided to redesign distribution system by locating regional warehouses between production plants and customers. The warehouses in the system are all allowed to hold stock without any capacity restriction. The customers are replenished by the warehouse to which they have been assigned. Customer stocks are continuously monitored by the warehouse and deliveries are to be sch...
Exploring interest evoked by product appearance
Tamer, Aybike; Erbuğ, Çiğdem; Department of Industrial Design (2008)
Interest is a psychological construct characterized by an explorative tendency towards a stimulus. Product appearance, on the other hand, is an important aspect determining the first impression about products and highly influential on users’ psychological and behavioral responses, accordingly. In this study, interest evoked by product appearance is explored with an emphasis on visual qualities of products associated with interestingness. This thesis involves arguments from literature and an empirical study.
Citation Formats
N. Yavaş, “Gender differences in product form perception,” M.S. - Master of Science, Middle East Technical University, 2006.
METU IIS - Integrated Information Service open@metu.edu.tr