The influence of visual appeal on perceived usability

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Date

2006

Author

Yılmaz, Ebru Cansızoğlu

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Usability is regarded as one of the most important factors that consumers consider while purchasing products, however it is difficult to judge usability unless the user actually uses the product. Perceived usability is influential for consumers when identifying a product as usable and purchasing it. This study concentrates on the relationship between visual appeal and perceived usability especially for consumer products. The influence of visual appeal on perceived usability for consumer products is scrutinized through the findings of an empirical study besides a broad literature review. In the literature, there are many studies -mostly dealing with the HCI products- claiming that visual appeal affects users’ perceptions of usability. However, the empirical study results indicate that the relationship between visual appeal and perceived usability is not clear for consumer products as the relationship declared in the literature.

Subject Keywords

Drawing, Design, Illustration.

URI

http://etd.lib.metu.edu.tr/upload/12607605/index.pdf
https://hdl.handle.net/11511/15981

Collections

Graduate School of Natural and Applied Sciences, Thesis

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Citation Formats

E. C. Yılmaz, “The influence of visual appeal on perceived usability,” M.S. - Master of Science, Middle East Technical University, 2006.