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Women under the hegemony of body politics : fashion and beauty

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2007
Karacan, Elifcan
This thesis aims to investigate women’s oppression through analyzing the overlapping features of hegemonic ideology of beauty and fashion. The major goal of the study is to examine how beauty ideology is constructed and how it is practiced in the case of fashion. Additionally, the intersecting discourses of capitalist system and patriarchy have been questioned to understand women’s oppression, as suggested by Dual-System theorists. Therefore, throughout the study, the common interests of capitalist and patriarchal systems in reproducing oppressive body politics have been demonstrated.