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Web usage mining and recommendation with semantic information

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2009
Salın, Süleyman
Web usage mining has become popular in various business areas related with Web site development. In Web usage mining, the commonly visited navigational paths are extracted in terms of Web page addresses from the Web server visit logs, and the patterns are used in various applications. The semantic information of the Web page contents is generally not included in Web usage mining. In this thesis, a framework for integrating semantic information with Web usage mining is implemented. The frequent navigational patterns are extracted in the forms of ontology instances instead of Web page addresses and the result is used for making page recommendations to the visitor. Moreover, an evaluation mechanism is implemented to find the success of the recommendation. Test results proved that stronger and more accurate recommendations are obtained by including semantic information in the Web usage mining instead of using on visited Web page addresses.