A semantic approach to the relationship between brand identity and exterior product design for visual brand recognition, through a case study on local commercial vehicle brand, Temsa

Download

index.pdf

Date

2010

Author

Zengin, Ali

Metadata

Show full item record

Item Usage Stats

66
views

38
downloads

A corporation which is aiming to create a world class brand should evaluate its existing product portfolio as a first step to configure its future products better. Therefore, this study is performed with the collaboration of Temsa Global Company, who desires to create a global brand in the commercial vehicle area: Temsa. The aim of the study is to find out the relationship between the brand specific design characteristics and visual product design features with a semantic approach, through a case study on a local commercial vehicle manufacturer: Temsa Global Company.

Subject Keywords

Industrial design., Product semantics., Design characteristics., Automotive transportation.

URI

http://etd.lib.metu.edu.tr/upload/3/12611879/index.pdf
https://hdl.handle.net/11511/19641

Collections

Graduate School of Natural and Applied Sciences, Thesis

Suggestions

OpenMETU
Core

The influence of product appearance on perceived product quality in reference to washing machines Veyisoğlu, Ahmet Burak; Hasdoğan, Gülay Fatma; Department of Industrial Design (2010) Product quality is regarded as one of the most important factors that consumers consider while purchasing products. However, contrary to objective quality, perceived product quality includes consumer's judgment about the overall superiority or excellence of a product. This study mainly concentrates on the relationship between product appearance and perceived product quality especially for durable goods. The definitions of product quality and perceived product quality are reviewed to explain different dimens...
Physical pain in user-product interaction Dikdur, Ezgi; Sonneveld, Marieke; Pedgley, Owaın Francıs; Department of Industrial Design (2011) The main focus of the multidisciplinary nature of design is to provide users a better life in terms of enabling the products to be safe, usable and pleasurable to use. Therefore, physical pain is always avoided. However, physical pain is involved in our daily lives, not only as an avoided concept, but also as a constructive concept. It is used for functional or hedonic purposes; whether consciously or not. The focus in this research is exploring these ‘used’ pains, and their relations to product design; in ...
The Role of Mathematics in the Design Process Under the Influence of Computational and Design Technologies Sorguç, Arzu (null; 2006-06-07) In the design process today, the use of computational and information technologies demands a new way of thinking: “algorithmic thinking“. The first generation of computera-aided design tools have been replaced by highly sophisticated design tools used not only in design but also in construction and product life. These revolutionary step consists in designing directly in 3-D instead of designing by sections and planes. But are computers and new technologies really employed in design process or simply as a ne...
Developing an impact evaluation framework for product designers inspired by the capability approach: a case study on the Philips Chulha Marel, Floris van der; Işık, Figen; Keyson, David V.; Department of Industrial Design (2012) Within the field of Product Design there is an increasing interest in designing with emerging markets. Considering how long people have already been concerned with increasing global living standards it is surprising how little has been achieved. This suggests our current methods are insufficient. The Capability Approach (CA) by Amartya Sen offers a new way of assessing inequality and poverty, focusing on what people have reason to value to be or do. Products can be means to achieve these beings and doings. ...
Experience reflection modelling (ERM) as a generative research method and student engagement in product design at undergraduate level Turhan, Senem; Doğan, Çağla; Department of Industrial Design (2013) Research approaches driven by design thinking have the potential to bridge early stages of design process to idea generation phases in design education. Generative research is emerged from participatory approach which is used at early stages of design process aims to elicit user needs, experiences, expectations and preferences by using generative tools and techniques through helping non-designer participants express their thoughts, feelings, opinions effectively independent of their skills and abilities in ...

Citation Formats

A. Zengin, “A semantic approach to the relationship between brand identity and exterior product design for visual brand recognition, through a case study on local commercial vehicle brand, Temsa,” M.S. - Master of Science, Middle East Technical University, 2010.