A semantic approach to the relationship between brand identity and exterior product design for visual brand recognition, through a case study on local commercial vehicle brand, Temsa

Date

2010

Author

Zengin, Ali

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A corporation which is aiming to create a world class brand should evaluate its existing product portfolio as a first step to configure its future products better. Therefore, this study is performed with the collaboration of Temsa Global Company, who desires to create a global brand in the commercial vehicle area: Temsa. The aim of the study is to find out the relationship between the brand specific design characteristics and visual product design features with a semantic approach, through a case study on a local commercial vehicle manufacturer: Temsa Global Company.

Subject Keywords

Industrial design., Product semantics., Design characteristics., Automotive transportation.

URI

http://etd.lib.metu.edu.tr/upload/3/12611879/index.pdf
https://hdl.handle.net/11511/19641

Collections

Graduate School of Natural and Applied Sciences, Thesis