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A semantic approach to the relationship between brand identity and exterior product design for visual brand recognition, through a case study on local commercial vehicle brand, Temsa
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index.pdf
Date
2010
Author
Zengin, Ali
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A corporation which is aiming to create a world class brand should evaluate its existing product portfolio as a first step to configure its future products better. Therefore, this study is performed with the collaboration of Temsa Global Company, who desires to create a global brand in the commercial vehicle area: Temsa. The aim of the study is to find out the relationship between the brand specific design characteristics and visual product design features with a semantic approach, through a case study on a local commercial vehicle manufacturer: Temsa Global Company.
Subject Keywords
Industrial design.
,
Product semantics.
,
Design characteristics.
,
Automotive transportation.
URI
http://etd.lib.metu.edu.tr/upload/3/12611879/index.pdf
https://hdl.handle.net/11511/19641
Collections
Graduate School of Natural and Applied Sciences, Thesis