Identifying factors that facilitate the use of multi-purpose smart cards by university students: an empirical investigation

Teker, Mahmut
The aim of this thesis is to identify factors that affect the university students’ acceptance of multi-purpose Smart Cards. The findings of this study will be beneficial to facilitate the use of Smart-Card enabled system both n universities and in other institutions which either have these systems in use or plan to invest on these systems in the future. The research methodology employed within this study is based on quantitative methods. A survey instrument comprising 51 5-point Likert-type questions has been developed and applied to 207 university Middle East Technical University students. The data collected has been analyzed using Exploratory Factor Analysis to categorize factors having items. According to analysis results, the data classified under 5 factors; Perceived Usefulness, Perceived Ease of Use, Behavioral Intention, Anxiety, and Technological Complexity. Then, the relations between these 5 factors identified and a measurement model was created. For assessing the proposed model Discriminant and Convergent Validity scores were calculated by Confirmatory Factor Analysis. Then, Structural Equation Modeling was conducted with Partial Least Squares for validating the model’s estimated influence. The study has shown that the main Technology Acceptance Model constructs fit for determining the university students’ intention of Smart Card usage except for Perceived Ease of Use over Behavioral Intention. Moreover, study showed that Anxiety and Technological Complexity were the external factors that have effect on willingness of using multi-purpose Smart Cards. If students have Anxiety, this affects their perception of easiness of the system and it has negative indirect effect on the perceived usefulness and direct effect on intention. Technological Complexity is another factor which has direct affect on the perception of easiness and usefulness and intention.
Citation Formats
M. Teker, “Identifying factors that facilitate the use of multi-purpose smart cards by university students: an empirical investigation,” M.S. - Master of Science, Middle East Technical University, 2011.