Visual attributes of products as the factors influencing Users' emotional reactions: a study on dental instruments

Çınar Okuşluğ, Kıvılcım
Despite the technological advances in the field of dentistry, it is asserted that the instruments that are used in treatments may be one of the reasons of negative emotions that are still effective on dental patients. However, studies that investigate how dental instruments trigger emotions of patients are so scarce. In this study that aims to overcome this deficiency, it is tried to show relationship between product appearance and individual’s emotional response on dental instruments. This thesis dwells on patients’ emotions towards appearance of dental instruments and which product visual attributes trigger these emotions. As the relationship between individual’s emotional responses and product appearance is defined for different product categories with various studies, in this study, similar relationships are investigated by conducting questionnaires and interviews. According to the results of the data analysis, the appearance of dental instruments create negative emotions such as fear, worry and anxiety, and these negative emotions can be decreased with certain changes on the design of dental instruments.


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Citation Formats
K. Çınar Okuşluğ, “Visual attributes of products as the factors influencing Users’ emotional reactions: a study on dental instruments,” M.S. - Master of Science, Middle East Technical University, 2014.