The Global image of the city: impacts of place branding on the image of Ankara

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2014
Eraydın, Zeynep
Image is a mental representation of environment which is formed through accumulation of both concrete and abstract information of environment. The image is important because the ability to perceive and recognize the environment is crucial for being able to act and attain psychological satisfaction. Each person has unique image which is called personal image but there is also collective image of the city which can be described as the sum of personal images. In recent years the concept has become the subject of place branding which is idealized as a great opportunity to be involved into global competition for attracting investments, tourists and capital. The main motivation of place branding is to design an attractive image for the city by using spatial and non-spatial attributes to provide added-value in the competition among cities. For such an intention urban design and architecture are considered as main tools of transformation of the image through new urban landscapes or flagships. In this perspective urban image is becoming a concept which is produced by policy makers. Within this context one question constitutes the main motive of this thesis: whether the brand image which is determined by policy makers and private enterprise could match with the mental image of inhabitants or not. The study mainly concerns to evaluate place branding approach and brand image form a perspective of environmental psychology. The thesis claims that there is a mismatch between inhabitants’ urban image and brand image which neglects existing spatial, cultural and local values. This main assumption is discussed in the case of Ankara where it is witnessed large scale developments in urban environment according to branding strategies.

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Citation Formats
Z. Eraydın, “The Global image of the city: impacts of place branding on the image of Ankara,” Ph.D. - Doctoral Program, Middle East Technical University, 2014.