The Influence of personality traits, motivation and persuasion principles on academic performance

Alkış, Nurcan
Academic success has different predictors. To improve the quality of education, the reasons behind academic success have been extensively researched in the literature. This thesis study explores the effects of personality, motivation and persuasion principles over academic performance and contributes improvement of educational activities to increase academic success. Specifically, this thesis study aims to identify the relation between personality, motivation and academic performance, to identify effective persuasion strategies on academic performance to affect the behaviors of the students and investigate the relationships between personality and persuasion strategies to identify which persuasion strategy is effective for whom. Four main studies were conducted in the scope of this thesis. Academic performance was measured in terms of course grade and Learning Management System (LMS) use throughout the study. First, a qualitative study was conducted to identify effective persuasion strategies. Second, the relationships between personality and persuasions strategies were identified. Third, the predictors of academic performance from motivation and personality were investigated. Lastly, the effects persuasion strategies over academic performance were tested via persuasive messaging in an experimental setting.


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Citation Formats
N. Alkış, “The Influence of personality traits, motivation and persuasion principles on academic performance,” Ph.D. - Doctoral Program, Middle East Technical University, 2015.