Identifying design factors for personal digital calendars in relation with consumer timestyles

Civelek, Utku
Timestyle is a psychological framework that tries to model individual differences to valuation and consumption of time. Its effect on shopping, leisure activities, and web site usage had been studied. This study tries to reveal its effect on the consumption of time management tools. For this purpose, first a comprehensive qualitative work is carried out to find out practices, expectations, motivations and meanings of consumers related with these tools. Then, the significance of these factors and their correlation with timestyle dimensions are uncovered with a quantitative survey. The results of this thesis can be utilized for designing and marketing better-performing and better-adapting digital calendars.


Empirical investigation on the determinants of organic food purchasing behavior
Dinç Cavlak, Özge; Özdemir, Özlem; Department of Political Science and Public Administration (2019)
The main motivation of this thesis is to reveal the determinants of organic food purchasing behavior of individuals by improving a psychological model and try to elicit individuals’ willingness to pay estimates for each attribute of organic foods in an experimental setting. In the first essay, we aim to reveal the determinants of organic food purchasing behavior within the Theory of Planned Behavior framework, and the basic model is extended by incorporating food safety concern, health consciousness, trust,...
Incorporating wealth information into a multiple criteria decision making model
Karasakal, Esra (Elsevier BV, 2003-10-01)
We describe how a multiple criteria decision making (MCDM) modelling framework can be extended to account for one of the behavioral ramifications of a decision making activity, namely, the decision maker's (I)M's) perception of his/her current wealth status, referred to as decisional wealth. Within the MCDM framework, decisional wealth reflects the relative achievements of each of the objectives in a given efficient solution. It is our argument that a DM's preferences and the importance of his/her objective...
The relationship between personality traits and pedestrian behaviors: mediating role of individual values
Budak , Nesrin; Özkan, Türker; Department of Psychology (2021-3-1)
The main objective of the current study is to investigate the relationship between personality traits, individual values, and pedestrian behaviors. Although personality traits and values are widely studied variables in different fields, there is limited research investigating the relationship of these variables with pedestrian behaviors in the literature. In the current study, the mediator role of individual values on the relationship between Big Five Personality Traits and pedestrian behaviors were examine...
Understanding consumer innovativeness via theory of goal directed behavior: an investigation of factors affecting adoption of online games
Baybaş, Gülnur; Yılmaz, Cengiz; Department of Business Administration (2015)
This study aims to analyze the factors behind adoption of online games, using a theoretical foundation based mostly on the theory of goal-directed behavior and diffusion of innovations model. Factors affecting the adoption behavior are determined on the basis of the goal directed behavior theory, and differences between adopter categories of online game buyers are investigated by applying Rogers’ diffusion of innovations (DOI) theory. Online survey was conducted to reach target group by using social media a...
Karasakal, Esra; Bozkurt, Ahmet (2019-08-01)
In this study, an approach based on PROMETHEE is developed to correctly reflect the choice behavior of the decision maker that is not explained by the utility theory. The prospect theory argues that losses have higher impact than gains. We integrate the prospect theory into PROMETHEE through defining new preference functions. The proposed approach is behaviorally realistic and tolerates some degree of intransitivities in the preferences of the decision maker. For determining the criteria weights, we utilize...
Citation Formats
U. Civelek, “Identifying design factors for personal digital calendars in relation with consumer timestyles,” M.S. - Master of Science, Middle East Technical University, 2016.