Internal and external determinants of product sound perception: effect of product colour as a contextual factor on affective responses to product sounds

Özkul, Çisem
Sounds are signs informing us about the environment surrounding us and the products that we are interacting with. Product sound designers have recently focused on reducing the psycho-acoustic sensations of sounds such as loudness, sharpness or dB(A) levels to change affective responses towards product sounds to lessen their unpleasantness. Product sound perception is a more complex field than perception of environmental sounds since cognitive factors such as identifying and evaluating these sounds can change the overall perception that products create or evoke. Besides, there are non-auditory factors which affect how the product sounds are perceived. The aim of this study is to combine the data supporting the idea that the psycho-acoustical measurements are not enough if cognitive processes (internal factors) and environment (external factors) are not analyzed within the product sounds. The literature review focuses on the existing studies about how the theoretical data are relevant to the above-mentioned argument and the existing experimental studies about the manipulation of sounds and the manipulation of contexts respectively. An experimental research was conducted to see the effect of product color as a contextual factor on the affective responses towards product sounds. 


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Citation Formats
Ç. Özkul, “Internal and external determinants of product sound perception: effect of product colour as a contextual factor on affective responses to product sounds,” M.S. - Master of Science, Middle East Technical University, 2016.