An Analysis of social media use regarding foodways by university students: the case of Sakarya University

Yüzüncüyıl, Kübra Sultan
The notion of food has been related with certain social and cultural values throughout history. In today’s society, with the rise of new media technologies cultural structure have been digitized. Food culture in this main, is also endowed with digital codes. In particular, social media has been integrated into foodways. This study attempts to examine the gratifications that individuals obtain from social media use on foodways. In the first part of study the relationship between food culture and digital culture is examined. Secondly, theoretical framework and research method of the study are explained. In order to ach ieve the particular aim of study, Uses and Gratifications Theory is adopted as conceptual framework. Conventional gratification categories are redefined in new media terms. After that, the relation between redefined categories and foodways is uncovered. Due to its peculiar context, this study follows a quantitative research method. By conducting pre interviews and factor analysis, a peculiar survey is developed. The sample of study is chosen among 405 undergraduate communication faculty students of Sakarya University by proportionate stratification sampling method. In the analysis of the collected data, statistical methods One- Way ANOVA, Independent Samples T-test, and Tuckey HSD Post Hoc Test are used. According to findings, it is revealed that there are statistically significant relations between obtained gratifications and demographic factors. Discussion is conducted in the light of literature review. Finally, suggestions are made. 


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Citation Formats
K. S. Yüzüncüyıl, “An Analysis of social media use regarding foodways by university students: the case of Sakarya University,” M.S. - Master of Science, Middle East Technical University, 2017.