Motivators of mothers’ engagement in their preschoolers’ education regarding the influence of media

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2018
Filik Uyanık, Rabia
This study aims to investigate the determinants of the motivators of mother’s engagement decisions into their children’s education in relation to motherhood related variables. Specifically, the purpose of the study is to examine the association of mothers’, with children attending a preschool institution, media exposures and belief systems with the motivators of their engagement decisions. Another purpose is to assess the operation of the mechanisms of media exposures to celebrity mothers and childrearing information and maternal belief systems of social comparisons, competitiveness and intensive motherhood through which investigating the prediction ability of media exposures in maternal belief systems and assessing intensive motherhood ideology’s possible predictors. In this quantitative study, data were collected by the scales developed, and adapted, by Chae (2015) for media exposures and maternal belief systems of the interest and Ertan (2017) for the motivators of mother’s engagement decisions within the first level of HooverDempsey and Sandler’s parent involvement model. The sample of the study consisted of 1027 mothers of preschoolers in five districts of Manisa. Canonical Correlation Analyses and Hierarchical Multiple Regression Analysis were conducted to analyze the data. The findings of the study revealed that mass media and maternal belief systems, especially intensive motherhood, determined the motivators of why mothers engage in their children’s education, especially motivational beliefs; however, they reinforced the disregarding of experts in early childhood education environment, i.e. teachers. Moreover, among the media exposures, celebrity mothers and interpersonal communications explained the maternal comparison and competition beliefs. Also, celebrity mothers and the maternal comparison and competition beliefs explained the intensive motherhood beliefs.

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Citation Formats
R. Filik Uyanık, “Motivators of mothers’ engagement in their preschoolers’ education regarding the influence of media,” M.S. - Master of Science, Middle East Technical University, 2018.