Turkish ethnic entrepreneurship in Germany: the case of women in beauty sector

Kavuş, Helin Kardelen
The aim of this thesis is to examine the woman entrepreneurs with Turkish migration background in Cologne, Germany who own businesses in the beauty sector. Ethnic entrepreneurship is a phenomenon which is especially quite common among Turkish immigrants in Europe. However, studies on women ethnic entrepreneurs are relatively scarce in the literature. The main inquiry of this research is to understand how cultural and gender factors shape immigrant women’s entrepreneurial activities and create an ethnic niche market for specific services. Qualitative research methods were used in this study including a six-week field research and in-depth interviews with 11 participants. Results show that, cultural demands from co-ethnics in the migration context determine the nature of work and services provided in salons. Also, women transfer some cultural practices to their work, especially the ones which are expected to be performed by women like hospitality and this leads to changes in job definitions. Domestic chores – especially childcare – are still assumed women’s responsibility, so women in the sample try to find ways to balance work and home, and they even delay their careers as business owners. On the other hand, business ownership increases women’s self-confidence, and their economic and social status in the society improve in terms of their relations with family, ethnic networks and the host society


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The authors examined how patriarchy, sexism, and gender influence Turkish college students' attitudes toward women managers. Turkish undergraduate students (N = 183) from Middle East Technical University completed questionnaires measuring attitudes toward women managers as well as attitudes toward the concepts of hostile and benevolent sexism and support for patriarchy. Participants were of upper- or middle-class Turkish backgrounds. The results showed that male participants exhibited less positive attitude...
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This thesis aims to inquire the profiles, experiences and expectations of Turkish women attending the labour market training programs. The latter emerged as one of the key dimensions of the labour market policies adopted by Turkey within the EU candidacy process, in order to raise its female labour force participation rates which is well below the EU standards. The study first reviews the status of Turkish women in the labour market. It then locates the development of the activation approach in labour marke...
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This research aimed at contributing to the policy design for refugee integration in Turkey by presenting the potential contributions of the prioritization of labor market policies and entrepreneurship. Following the Syrian refugee inflow, Turkey was slow in constructing a framework to provide non-European asylum-seekers with a legal status allowing them access to education and health services, but even slower in access to the labor market. Moreover, Syrian refugees were met with policies that seek the provi...
Citation Formats
H. K. Kavuş, “Turkish ethnic entrepreneurship in Germany: the case of women in beauty sector,” M.S. - Master of Science, Middle East Technical University, 2018.