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An investigation of the neural correlates of purchase behavior through fNIRS
Date
2018-01-01
Author
Çakır, Murat Perit
Girisken, Yener
Yurdakul, Dicle
Metadata
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Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
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Purpose This study aims to explore the plausibility of the functional near-infrared spectroscopy (fNIRS) methodology for neuromarketing applications and develop a neurophysiologically-informed model of purchasing behavior based on fNIRS measurements.
Subject Keywords
Decision-making
,
Neuromarketing
,
Purchasing behavior
,
Purchasing decision
,
fNIRS
,
Optical brain imaging
URI
https://hdl.handle.net/11511/30327
Journal
EUROPEAN JOURNAL OF MARKETING
DOI
https://doi.org/10.1108/ejm-12-2016-0864
Collections
Graduate School of Informatics, Article
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M. P. Çakır, Y. Girisken, and D. Yurdakul, “An investigation of the neural correlates of purchase behavior through fNIRS,”
EUROPEAN JOURNAL OF MARKETING
, pp. 224–243, 2018, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/30327.