An investigation of the neural correlates of purchase behavior through fNIRS

2018-01-01
Çakır, Murat Perit
ÇAKAR, TUNA
Girisken, Yener
Yurdakul, Dicle
Purpose This study aims to explore the plausibility of the functional near-infrared spectroscopy (fNIRS) methodology for neuromarketing applications and develop a neurophysiologically-informed model of purchasing behavior based on fNIRS measurements.
Citation Formats
M. P. Çakır, T. ÇAKAR, Y. Girisken, and D. Yurdakul, “An investigation of the neural correlates of purchase behavior through fNIRS,” pp. 224–243, 2018, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/30327.