An investigation of the neural correlates of purchase behavior through fNIRS

Çakır, Murat Perit
Girisken, Yener
Yurdakul, Dicle
Purpose This study aims to explore the plausibility of the functional near-infrared spectroscopy (fNIRS) methodology for neuromarketing applications and develop a neurophysiologically-informed model of purchasing behavior based on fNIRS measurements.


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Citation Formats
M. P. Çakır, Y. Girisken, and D. Yurdakul, “An investigation of the neural correlates of purchase behavior through fNIRS,” EUROPEAN JOURNAL OF MARKETING, pp. 224–243, 2018, Accessed: 00, 2020. [Online]. Available: