How Serif and Sans Serif Typefaces Influence Reading on Screen An Eye Tracking Study

Date

2016-07-22

Author

DOĞUSOY, BERRİN
ÇİÇEK, FİLİZ
Çağıltay, Kürşat

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

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This study aims to investigate how serif and sans serif typefaces influence reading from screen. 10 graduate students voluntarily participated in the study. The data were collected in a laboratory setting. Participants were asked to find the misspelled words in two different texts written in serif and sans serif typeface. The participants tried to find the misspelled words in the texts, during the data collection there was no time limitation. Participants' eye movements were recorded by Tobii 1750 eye tracker device. The data were analyzed according to the accuracy and eye behavior metrics. The findings showed that participants read from sans serif typeface faster and more accurate than serif typeface. The findings suggest that participants fixated on the misspelled words more on serif typeface than sans serif typeface, in terms of the total visit duration participants spent more time on serif typeface than sans serif typeface.

Subject Keywords

Reading behavior, User interface, Sans serif, Eye movement, Reading from screen

URI

https://hdl.handle.net/11511/40889

Collections

Department of Computer Education and Instructional Technology, Conference / Seminar