Servicizing as an alternative to selling for a durable goods manufacturer

Download

index.pdf

Date

2019

Author

Kanatlı, Mehmet Ali

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

171
views

67
downloads

Servicizing is the activity of selling the services provided by the product rather than the product itself. It has been considered as an alternative business model that might be environmentally superior to the conventional selling business model. Servicizing promises pooling of consumer use and products with higher durability. However, it can also inﬂate demand/consumption and result in a bigger environmental impact overall. This thesis compares selling and servicizing business models for a monopolist durable-goods manufacturer. Durability and price decisions of the ﬁrm, and usage level decisions of consumers are modeled as endogenous. Under this setting, we compare the proﬁtability and environmental performance of the two business models. We ﬁnd that servicizing business model leads to more durable product design. We identify the conditions which enable servicizing to be superior regarding proﬁtability and environmental impact.

Subject Keywords

Service industries., Keywords: Servicizing, Environmental impact, Proﬁtability, Durability.

URI

http://etd.lib.metu.edu.tr/upload/12624168/index.pdf
https://hdl.handle.net/11511/44246

Collections

Graduate School of Natural and Applied Sciences, Thesis

Suggestions

OpenMETU
Core

Servitization as an alternative business model and its implications on product durability, profitability & environmental impact Kanatlı, Mehmet Ali; Karaer, Özgen (2021-11-01) Servitization is the activity of selling the services provided by the product rather than the product itself. It is a business model that might be environmentally superior to conventional selling. Servitization promises accessibility to the product’s functionality, pooling of consumer use, and potentially products of better design. However, it can also inflate consumption and result in a bigger environmental impact overall. In this paper, we compare servitization with traditional selling for a monopolist du...
Encountering the inner face of products: Computer repair practice and amateur computer repairers Özçelik, Ayşegül; Kaygan, Harun; Department of Industrial Design (2020-8) Interacting with the inner face of products leads to knowing more than knowing the product as a user. Repair creates an opportunity for the user to interact with the components of the product. This study investigates amateur computer repairers and the amateur computer repair activities including maintenance, upgrading, modification, replacing part, cleaning, and customization by approaching them with practice theoretical framework. The research aims to describe the user-product interaction that is character...
Gender differences in product form perception Yavaş, Nermin; Gürsu, Hakan; Department of Industrial Design (2006) Product form is the principal factor that affects the consumer response. It influences the consumer preferences in many ways and affects the success of the product in the market. The response is moderated by several influences including individual tastes and preferences, personal characteristics, cultural and social context and other situational factors. The purpose of this study is to find whether gender as a personal characteristics, has an influential effect on the perception of the product form. A surve...
Explorations of perceived qualities of on-body interactive products Kuru, Armagan; Erbuğ, Çiğdem (Informa UK Limited, 2013-06-01) Users' perceptions of new forms of products depend on various product qualities. As technology becomes increasingly mobile, carrying technology products on body is becoming more commonplace. As a result, these types of products hold different meanings and intentions for users than off-body products, which may lead to new interpretations. This paper investigates the relationship between the visual qualities of on-body interactive products and users' perceptions of those products. A brief literature review ex...
Online Consumer Typologies and Their Shopping Behaviors in B2C E-Commerce Platforms Huseynov, Farid; Özkan Yıldırım, Sevgi (2019-05-01) Consumer behavior in e-commerce platforms is one of the extensively researched area. Numerous studies in this field assessed consumer online shopping behavior from various aspects. However, literature review showed that most of the conducted studies do not carry out market segmentation analysis while accessing shopping behavior of online consumers. Therefore, the general conclusions made by these studies about consumer attitude, behavior, and decision-making process might not reflect actual behaviors of dif...

Citation Formats

M. A. Kanatlı, “Servicizing as an alternative to selling for a durable goods manufacturer,” Thesis (M.S.) -- Graduate School of Natural and Applied Sciences. Industrial Engineering., Middle East Technical University, 2019.