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Construction of an educational technology engagement model for social learning platforms

Bulut, İbrahim Hakkı
The purpose of this study is to propose a technology model, called Educational Technology Engagement Model (ETEM), towards the student adoption of a social learning platform -Edmodo-. The study offers a guideline, which requires a theoretical understanding of underlying motivational processes for technology adoption, to demonstrate how a model can be designed and developed for a particular technology using a process-based approach. This study aims to provide a comprehensive model to address the limitations of traditional adoption models. The sample of the study includes 533 students from 4 Turkish universities taking Introduction to Information Technologies and Applications (IITA) mandatory course where Edmodo is used as the learning environment. Quantitative research methodology is used in the research design. Correlational design is carried out in order to understand the relationship between independent and dependent variables in the model. The developed model, ETEM, is tested through statistical analyses. The results indicate that cognitive engagement and social engagement of students in the online learning platform are significant estimators of student achievement, and perceived usefulness as indicator of extrinsic motivation and attitude towards technology as indicator of intrinsic motivation are significant estimators of both cognitive and social engagement of students. While content quality, system characteristics, student characteristics and mobile flexibility as indicators of extrinsic motivators are identified to be significant predictors of perceived usefulness, self-regulation, self-efficacy and interaction as indicators of intrinsic motivators are found to be significant predictors of attitude towards technology. Possible implications, future research challenges and limitations of the study are discussed.