Identifying Non-Adopter Consumer Segments: An Empirical Study on Earthquake Insurance Adoption in Turkey

Download

index.pdf

Date

2019-06-01

Author

Adiguzel, Feray
Kleijnen, Mirella
Erkan, B. Burcak Basbug
Yozgatlıgil, Ceylan

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

205
views

0
downloads

In recent years, steadily climbing natural disaster losses have increased the need to promote new financial risk transfer mechanisms, including insurance, as a mitigation tool to build resilient communities to recover faster after disaster occurrence. However, while the societal need for such policies is high, demand for natural disaster insurance typically is still low. While there is ample research on positive adoption decisions, reasons for non-adoption has not yet received the attention it deserves. Using the case of earthquake insurance in Turkey, this study investigates how public policy makers and insurance companies can differentiate non-adopter segments and consequently develop targeted strategies to stimulate the uptake of disaster insurance. Our study develops a non-adopter typology consisting of four segments-state reliant positivist, dependers, adversaries, and uninformed loners. Differences among segments provide policy makers and insurance companies with meaningful insights to design and consequently introduce affordable natural disaster insurance to the market.

Subject Keywords

Demand, Attitude, Internet, Flood insurance, Innovation resistance

URI

https://hdl.handle.net/11511/46920

Journal

JOURNAL OF CONSUMER AFFAIRS

DOI

https://doi.org/10.1111/joca.12217

Collections

Department of Statistics, Article

Suggestions

OpenMETU
Core

Estimation of potential earthquake losses for the evaluation of earthquake insurance risks Karaca, Hakan; Yücemen, Mehmet Semih; Department of Civil Engineering (2014) Estimation of extreme seismic losses has been a major concern for the insurance sector. Especially, the recent series of large magnitude earthquakes have forced both the client and the insurance companies to obtain reliable estimates of potential seismic losses. Thus, seismic risk mapping has become a major task for the insurance industry. For seismic risk mapping it is necessary to develop a model which integrates the information on seismic hazard and the information on expected earthquake damage on engine...
Successes and failures of compulsory risk mitigation: re-evaluating the Turkish Catastrophe Insurance Pool Başbuğ Erkan, Berna Burçak; Özdemir, Özlem (2015-10-01) The Turkish Catastrophe Insurance Pool (TCIP) is one of the best practices of public-private partnerships in an emerging market designed to reduce economic losses from disasters. This paper reviews the application of this compulsory mechanism along with data relating to the performance of the scheme following recent earthquakes in Turkey. We also consider the current perceptions of Turkish society towards the TCIP and how they can be enhanced. Our conclusions aim to assist stakeholders in government, homeow...
Assessment of tsunami resilience of ports by high resolution numerical modeling: a case study for Haydarpasa port in the sea of Marmara Aytöre, Betül; Yalçıner, Ahmet Cevdet; Department of Civil Engineering (2015) Assessment of tsunami resilience is used to determine proper mitigation strategies. Thus, it is essential to obtain modeling results in highest confidence and accuracy. Haydarpasa Port in the Sea of Marmara is selected for tsunami assessment study due to vulnerable nature of ports against marine related disasters. The region also tends to have tsunamis since it is located on the western part of the North Anatolian Fault zone where 35 tsunamis occurred in last 2000 years. The aim of this study is assessment ...
Satellite Remote Sensing and Hydrologic Modeling for Flood Inundation Mapping in Lake Victoria Basin: Implications for Hydrologic Prediction in Ungauged Basins Khan, Sadiq I.; Hong, Yang; Wang, Jiahu; Yılmaz, Koray Kamil; Gourley, Jonathan J.; Adler, Robert F.; Brakenridge, G. Robert; Policelli, Fritz; Habib, Shahid; Irwin, Daniel (2011-01-01) Floods are among the most catastrophic natural disasters around the globe impacting human lives and infrastructure. Implementation of a flood prediction system can potentially help mitigate flood-induced hazards. Such a system typically requires implementation and calibration of a hydrologic model using in situ observations (i.e., rain and stream gauges). Recently, satellite remote sensing data have emerged as a viable alternative or supplement to in situ observations due to their availability over vast ung...
Operation of the water control structures Bozkurt, Okan Çağrı; Merzi, Nuri; Akyürek, Sevda Zuhal; Department of Civil Engineering (2013) Floods are one of the most important natural disasters regarding damages caused by them. Major reasons of huge damages of floods are unplanned urbanization, narrowing of river beds and incorrect operation of water control structures. Geographic Information Systems (GIS) can provide important tools to be used in flood modeling studies. In this study, Lake Mogan, Lake Eymir and İncesu Detention Pond subbasins are studied for flooding events within GIS framework. These subbasins are important catchment areas o...

Citation Formats

F. Adiguzel, M. Kleijnen, B. B. B. Erkan, and C. Yozgatlıgil, “Identifying Non-Adopter Consumer Segments: An Empirical Study on Earthquake Insurance Adoption in Turkey,” JOURNAL OF CONSUMER AFFAIRS, pp. 662–685, 2019, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/46920.