Value in marketing Toward sociocultural perspectives

Date

2014-03-01

Author

Karababa, Eminegül

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

257
views

0
downloads

This commentary addresses recent debates in marketing research on the elusiveness of the notion of value, with the aim of starting a dialogue on the possibility of developing a comprehensive and culturally informed understanding of value and value creation processes. First, we provide an overview of the predominant uses of value in marketing and consumer research literature and discuss them in relation to three abstract conceptions of value. We show the interconnectedness of these value types in market and consumption contexts. Next, we suggest possible avenues that have their foundations in the notion of field, practice theory, and markets as networks approaches, in order to conceptualize complexity in value and value creation processes.

Subject Keywords

Marketing

URI

https://hdl.handle.net/11511/47699

Journal

MARKETING THEORY

DOI

https://doi.org/10.1177/1470593113500385

Collections

Department of Business Administration, Article

Suggestions

OpenMETU
Core

Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts Baktir, Zeynep; Watson, Forrest (SAGE Publications, 2020-07-01) This article explores community well-being (CWB) outcomes of institutional trust (and distrust) through entrepreneurship in the context of a refugee-hosting society in Turkey. Existing studies show the positive relationship between institutional trust and quality of life (QOL) as well as entrepreneurship and QOL in subsistence contexts. This research, however, explores the relationship between institutional (dis)trust and entrepreneurship on a path to CWB with a special emphasis on refugee and local interac...
Development of a community of inquiry in online and blended learning contexts Akyol, Zehra; Garrison, D. Randy; Özden, Muhammet Yaşar (2009-02-07) This paper discusses findings of a mixed method research project with the goal to study the development of a community of inquiry in online and blended learning environments. A graduate course delivered online and blended format was the focus of the study. Data was gathered from the Community of Inquiry Survey and transcript analysis of online discussions to explore the developmental differences on each presence (social, teaching and cognitive). The results showed: significant differences on social and cogn...
Facilitating Contextual Vocabulary Learning in a Mobile-Supported Situated Learning Environment Bilgin, Cigdem Uz; Tokel, Saniye Tuğba (2019-07-01) The aim of this study was to investigate how the contextual vocabulary exploration processes of English as a Foreign Language learners can be facilitated in a mobile-supported situated learning environment. A Science and Technology Museum populated with interactive science experiments was chosen as the situated learning context. A mobile application was designed to support learners in completing the authentic tasks and facilitate learners in contextual vocabulary learning. During a 5-week period, 25 univers...
Design of a problem-based online learning environment and evaluation of its effectiveness Gündüz, Abdullah Yasin; Alemdağ, Ecenaz; Yaşar, Sevil; Erdem, Mukaddes (2017-07-01) Problem-based learning approach present several advantages such as improving students’ engagement in learning and fostering their higher-order thinking skills. Although there is a plethora of research regarding implementation of problem-based learning in classrooms, its design and application process for web-based environments need further investigation because of independent nature of online settings. This study developed a problem-based online learning environment based on constructivist learning design m...
Automatic sense prediction of implicit discourse relations in Turkish Kurfalı, Murathan; Zeyrek Bozşahin, Deniz; Department of Cognitive Sciences (2016) In discourse parsing, the sense prediction of the Implicit discourse relations poses the most significant challenge. The thesis aims to develop a supervised system to predict the sense of implicit discourse relations in Turkish Discourse Bank (TDB). In order to accomplish that goal, the discourse level annotations obtained from TDB are used. TDB follows the PDTB-2’s sense hierarchy and for all experiments within the current study, only CLASS senses are considered. As the primary experiment, the classifiers ...

Citation Formats

E. Karababa, “Value in marketing Toward sociocultural perspectives,” MARKETING THEORY, pp. 119–127, 2014, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/47699.