Developing critical reading awareness throughadvertisement slogans

Doğan, Cemile
Balbay, Seher
This presentation reports on a series of analytical activities used in an advanced reading course. Students were sensitized to subtle variations in advertisement slogans. After presenting the discourse analysis principles briefly, this interactive presentation will engage the audience in analyzing some slogans.
Citation Formats
C. Doğan and S. Balbay, “Developing critical reading awareness throughadvertisement slogans,” presented at the 2nd TESOL Turkey International ELT Conference, (2019), Eskişehir, Türkiye, 2019, Accessed: 00, 2021. [Online]. Available: