A case-based reasoning model as an organizational learning tool

Organizational learning (OL) is a set of activities to obtain organizational memory (OM) byacquiring, sharing, interpreting, integrating and institutionalizing knowledge. Although the OLprocess of construction firms has been discussed for several times, utilization of the output ofthese activities has not been investigated in depth. All companies can learn but the advantage oflearning is revealed when companies enhance their decision-making abilities through their OM.The major objective of this study is to explore how construction companies create OM and howthey exploit this asset in strategic decision-making process. Within the context of this research,a framework is constructed to model the OL process in a construction company and based onthis model; an interview study has been conducted with eight leading Turkish contractors.This survey revealed the strengths and weaknesses of the firms in terms of OL competence. Themost significant point is that although some perceptions and attitudes are common to allcompanies, some may change due to the differences in cultures, strategies, structures, ages ofcompanies and the markets they are in. Results show that construction companies make use ofseveral knowledge sources and mechanisms to acquire knowledge; they are successful at thecollection and storage of knowledge but they are weak in exploitation of the corporateknowledge in strategic decision-making stage. In addition, they are unable to increase their OLcompetence due to some company and industry specific barriers. One of the key outputs is thatcompanies are not familiar with the decision support systems (DSSs) that benefit from OM.Such systems enable OL by assisting decision-makers in processing, assessing, integrating andorganizing knowledge.In this paper, a case-based reasoning (CBR) model is proposed as an OL enabler and tofacilitate decision-making in international market entry decisions within the constructioncompanies. This tool is generated under a software package by adopting CBR as the problemsolving approach, which finds solutions to new problems making use of the past experienceswhich are based on 215 cases from the Turkish construction industry. The model produces twooutputs that are indicators of attractiveness of a project and competitiveness of a company which are the key decision criteria in an international market entry problem. The application ofthe tool will be demonstrated by a case study and potential benefits of using the proposed modelas an enabler of OL in a construction company will be discussed.
CIB Symposium (01 - 03 Haziran 2005)


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Citation Formats
B. Ozorhon, İ. Dikmen Toker, and M. T. Birgönül, “A case-based reasoning model as an organizational learning tool,” 2005, p. 183, Accessed: 00, 2021. [Online]. Available: https://hdl.handle.net/11511/83112.