ANALYSIS OF ONLINE SHOPPING BEHAVIORS DURING COVID 19 PANDEMIC: ANKARA CASE

2021-09-01
YILMAZEL, BURCU
HOCAOĞLU, TUĞRUL
Şenyel Kürkçüoğlu, Müzeyyen Anıl
ÇABUK, SAYE NİHAN
GÜNSOY, BÜLENT
ÇABUK, ALPER
The COVID-19 pandemic has caused noticeable changes when it comes to the consumption and purchasing behaviors of customers and the increase in online shopping besides various fields such as health, education, and transportation. Within this context, the goal of this study is to determine the relations between the online shopping, shopping locations, and the 3 particular time intervals during the COVID-19 pandemic, which were set to represent the pre-pandemic, pandemic, and new normal periods, in 2020. To fulfill this aim, the online shopping data of Marketyo were processed and a sample of 979 observations from 7 districts of Ankara province was analyzed via two factor ANOVA method to determine the effects of pandemic periods and chosen districts on online food/non-food expenditures. The results revealed a significant statistical difference in mean food and non-food expenditures among both periods and districts. The highest amount of food and non-food expenditures were recorded mostly in Etimesgut, Çankaya, and Keçiören districts during Period-2, while the lowest was in Altındağ, Mamak, and Sincan districts during Period-1. According to the Turkey HSD test results, Sincan differed from all the other districts, as the lowest online market spending rate was recorded in this district. The results are assumed to be in line with the socio-economic development levels of the districts, as well as other issues such as internet accessibility, availability of technological devices, and geographical factors. The findings of this study are supported to be guiding for further studies for the determination of the pandemic on online shopping behaviors and patterns, as well as their geospatial relations.
Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering

Suggestions

Internet users' attitudes toward business-to-consumer online shopping: A survey
Huseynov, Farid; Özkan Yıldırım, Sevgi (2016-06-01)
Rapid growth of online shopping activities in recent years has required careful identifications of key factors influencing consumers' behaviors and attitudes toward online shopping. Identifying critical factors influencing online consumer behavior is very crucial for effective customer relationship management. It is very important that online sellers clearly understand critical factors influencing online customers' shopping intention and take necessary actions accordingly. If identified and managed properly...
Properties and hydration of cementitious systems containing low, moderate and high amounts of natural zeolites
Uzal, Burak; Turanlı, Lutfullah; Department of Civil Engineering (2007)
The extent of the benefits provided by use of SCMs in cementitious systems increases as their percentage amounts in total binder increases. However, the proportion of SCMs in cementitious systems is limited, especially for natural pozzolans, by some factors such as increase in water requirement and decrease in rate of strength development. Therefore investigations are needed to increase the amount of natural pozzolans in blended cements or in concrete as much as possible without decreasing their performance...
Investigation of effects of hyperlipidemia on IRE1α and insulin pathway in the cerebral cortex of ApoE-/- mice
AK, Deniz; Yanık, Tülin; Department of Molecular Biology and Genetics (2022-1-20)
Obesity prevalence increases worldwide. The most crucial reason for obesity is high-fat diet (HFD). Serum fatty acid levels are increased with HFD, inducing inflammation and glucose homeostasis disruption, leading to insulin signaling impairment linked to metabolic and neurodegenerative disorders in the brain. Glucose uptake of the cells is regulated by insulin through insulin receptor substrate (IRS) proteins, and disruption of this pathway results in insulin resistance. Hyperlipidemia, a lipid metabolism ...
Design of a secondary packaging robotic system
Şahin, Hakan; Balkan, Raif Tuna; Department of Mechanical Engineering (2005)
The use of robotic systems in consumer goods industry has increased over recent years. However, food industry has not taken to the robotics technology with the same desire as in other industries due to technical and commercial reasons. Difficulties in matching human speed and flexibility, variable nature of food products, high production volume rates, lack of appropriate end-effectors, high initial investment rate of the so-called systems and low margins in food products are still blocking the range of use ...
Determination of factors that cause shopping hesitation
Külter Demirgüneş, Banu (Orta Doğu Teknik Üniversitesi (Ankara, Turkey), 2018-4)
This study aims to provide general understanding of different set of factors that cause hesitation in buying electronic products. The study proposes seven cosntructs that predict shopping hesitation. The research model offers that consumer traits of innovativeness, risk averseness, brand consciousness, price/value consciousness, confused by over choice and contextual factors as time pressure and negative past experience cause shopping hesitation. The study tries to answer if these seven factors pertain...
Citation Formats
B. YILMAZEL, T. HOCAOĞLU, M. A. Şenyel Kürkçüoğlu, S. N. ÇABUK, B. GÜNSOY, and A. ÇABUK, “ANALYSIS OF ONLINE SHOPPING BEHAVIORS DURING COVID 19 PANDEMIC: ANKARA CASE,” Eskişehir Technical University Journal of Science and Technology A - Applied Sciences and Engineering, vol. 22, no. 3, pp. 312–325, 2021, Accessed: 00, 2021. [Online]. Available: http://dx.doi.org/10.18038/estubtda.962633.