A QUALITATIVE INVESTIGATION OF BINGE-WATCHING AMONG UNIVERSITY STUDENTS: BEFORE AND AFTER THE COVID-19 PANDEMIC

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2021-11-26
Demirkol, Anıl
This qualitative study aimed to understand the binge-watching behavior among Turkish university students including contributing factors for the onset and continuity of the behavior, binge-watching patterns, how it impacts their life before and during the pandemic. For this reason, Consensual Qualitative Research (CQR) analysis was performed on the data collected from participants before (n=8) and during (n=7) the pandemic. The semi-structured interview protocol with open-ended questions was used. Results of the data analysis revealed four main domains as understanding the basics of the binge-watching behavior, motives lie behind binge-watching, effects of binge-watching, and what had changed during the pandemic in terms of binge-watching. Under all domains, a total of 33 categories and 25 subcategories were coded. The first domain, understanding the basics of binge-watching behavior covered participants' perspectives on behavior, their definitions, the contributing factors, the onset of behavior, the behavior patterns, and how they perceive others’ binge-watching behavior. The second domain, the motives of the participants in performing the binge-watching behavior. The third domain, effects of binge-watching contained how binge-watching behavior affects their physical, social, psychological, and academic performances. The last domain, what had changed during the pandemic in terms of binge-watching involved the differences and observations of the participants during the pandemic process. The findings were discussed in the light of current binge-watching literature, the pandemic conditions, and possible implications and suggestions for future studies were provided.

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Citation Formats
A. Demirkol, “A QUALITATIVE INVESTIGATION OF BINGE-WATCHING AMONG UNIVERSITY STUDENTS: BEFORE AND AFTER THE COVID-19 PANDEMIC,” M.S. - Master of Science, Middle East Technical University, 2021.