SOCIAL REPRESENTATIONS OF FOOD AND HEALTHY EATING DURING COVID-19 PANDEMIC

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2022-8

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Kösegil, Ekin

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The COVID-19 pandemic has changed daily eating habits. This dissertation aims to investigate attitudes, meanings, and beliefs related to food and healthy eating and their relationship with healthy eating behavior in the pandemic context. This dissertation uses a mixed methodology approach consisting of a qualitative and quantitative study. Study 1 aims to identify the contents and thematic structure of social representations of food and healthy eating during the Covid-19 pandemic. Semi-structured interviews were conducted with 26 participants. The qualitative analysis identified eleven themes: “Eating is a pleasure for me”, “Food is primarily a necessity”, “Food in the social order”, “Traditional food culture”, “Development of food preferences”, “Healthy eating”, “Unhealthy eating”, “Food is central to human biology”, “Natural food is healthy”, “Changes in diet due to pandemic Conditions”, “Changes in diet to protect against Covid-19”. Study 2 applies the theory of planned behavior to identify predictors of healthy eating behavior during the pandemic. Data were analyzed using Structural Equation Modeling. Fit indices showed close fit, namely theory of planned behavior model well explained healthy eating behavior in the pandemic context. All hypothesized relationships between latent variables except the path from the subjective norm to intention were significant. Perceived behavioral control and control beliefs were significantly associated with healthy eating behavior during the pandemic. As much as individuals believe in their capability to eat healthily and have internal or external resources that facilitate healthy eating, they will be more likely to eat healthy in the pandemic context.

Subject Keywords

social representations, food, healthy eating, Covid-19, theory of planned behavior

URI

https://hdl.handle.net/11511/98555

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Graduate School of Social Sciences, Thesis

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Citation Formats

E. Kösegil, “SOCIAL REPRESENTATIONS OF FOOD AND HEALTHY EATING DURING COVID-19 PANDEMIC,” Ph.D. - Doctoral Program, Middle East Technical University, 2022.