Sustainable actions and discourses in a popular Turkish cartoon: a content analysis with respect to 7R

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YONCA KIZILGÜN- thesis.pdf

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2022-12

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Kızılgün, Yonca

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The aim of the present study is to examine the one of the most popular cartoon which was aired on the most-watched TV channel according to the Television Viewing Research Board (TIAK) and the Youtube data considering the three pillars (environmental, socio-cultural, and economic pillars) of education for sustainable development (ESD) in the way of 7R (Reduce, Reuse, Respect, Rethink, Reflect, Recycle, Redistribute) that introduced by World Organization for Early Childhood Education (OMEP). Considering the data that taken from TIAK and Youtube, the thematic channel (can be named as TRT Kids) is the most-watched cartoon channel. The popular cartoon of children with the name of Elif ve Arkadaşları was chosen according to gathering data. In this respect, the cartoon that aired on the channel was investigated via the content analysis method to define the nature of the cartoons in terms of the environmental, socio-cultural, and economic pillars of education for sustainable development. Respect is the most represented category for both discourse and action units. It was found that while discourse unit was presented much for social-cultural pillar, action unit was pointed for environmental pillar mostly. Also, both environmental pillar and social- cultural pillar were examplifed many times, however economic pillar of ESD was presented only two episodes.

Subject Keywords

Cartoon, 7R, Education for Sustainable Development, Content Analysis

URI

https://hdl.handle.net/11511/101174

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Graduate School of Social Sciences, Thesis

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Citation Formats

Y. Kızılgün, “Sustainable actions and discourses in a popular Turkish cartoon: a content analysis with respect to 7R,” M.S. - Master of Science, Middle East Technical University, 2022.