A corpus-based genre analysis of promotional-informational discourse in online painting exhibition overviews

Date

2023-04-01

Author

Işık, Elvan Eda

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

262
views

0
downloads

Online painting exhibition overviews (OPEOs) on websites of art museums and galleries not only promote on-site exhibitions, but also inform and educate the public who might have a limited background in art. Embedding both informational and promotional dis-courses, the OPEO displays rhetorical hybridization, which sets it apart from predomi-nantly univocal genres like art history texts or traditional advertisements. In line with the global increase in the number of art venues, there is a greater demand for art professionals equipped with the written English communication skills necessary to produce OPEOs. This paper aims to identify the rhetorical moves and key lexico-grammatical features in the previously underexplored genre of OPEOs through the analysis of a 35,175-word corpus of 120 texts obtained from the websites of 20 highly reputed art museums in the UK and the US. The move analysis reveals five moves and nine steps, which can be categorized into two key discourse types: promotional and informational, according to their communica-tive functions. Among these, Move 2, 'justifying the exhibition', is highly significant as an obligatory move, and is most commonly recycled across the corpus. The study presents recommendations for ESP pedagogies in raising writers' awareness of the generic features of OPEOs.(c) 2022 Published by Elsevier Ltd.

Subject Keywords

Online painting exhibition overview, Move analysis, Genre analysis, Promotional discourse, Informational discourse, Rhetorical hybridization, RHETORICAL STRUCTURE, INTERDISCURSIVITY, LANGUAGE

URI

https://hdl.handle.net/11511/101561

Journal

ENGLISH FOR SPECIFIC PURPOSES

DOI

https://doi.org/10.1016/j.esp.2022.11.002

Collections

Department of Foreign Language Education, Article

Suggestions

OpenMETU
Core

Criticism of contemporary art initiatives in arts from feminist standpoint theory: the case of Ankara / Turkey. Akbıyık, Merv; Ecevit, Mehmet Cihan; Department of Gender and Women's Studies (2020) The purpose of this thesis is based on to claim that in paradigmatic problematization of art, contemporary art and specificities of subjectivities of contemporary art initiatives which is in contemporary art should be understood on the basis of knowledge and politics. The approach to contemporary art initiatives through Feminist Standpoint Theory will also bring the understanding of contemporary art that is critical to capitalist understanding of contemporary art. The institutionalized capitalist contempora...
Türk Sanatında 'Yeni Eğilimler' Ve Sanat Bayramı Erzen, Jale (Middle East Technical University, Faculty of Architecture, 1977) As artists and art lovers, we cannot but rejoice at the pioneering sponsorship of the State Academy of Fine Arts in giving public and accredited place to the modernist art attitudes, which for many years have painfully fought underground in Turkey. The shows held for the first Istanbul Biennale brought to light the many questions and problems that many of us, who feel the crisis and the growth-of Western art, and who are sensitive to the cultural polarizations in Turkey,were very much aware of. Yet, knowing...
Eliciting Students’ Visual-Spatial Thinking Processes in an Art Studio Kuş, Mehtap; Çakıroğlu, Erdinç (2019-07-16) We investigated seventh-grade students’ visual-spatial thinking processes in an art studio in which students were engaged in observing minimalist artists’ artworks and creating their own artworks, as a possible connection between visual arts and mathematics education. The findings of the study shed light on further exploration of possible connections between visual arts and mathematics education and provide a theoretical basis for STEAM (Science, Technology, Engineering, Arts, and Mathematics) studies.
Emergence of art galleries in Ankara : a case study of three pionerring galleries in the 1950s Önsal, Başak; Nalbantoğlu, Hasan Ünal; Department of Media and Cultural Studies (2006) This thesis attempts to analyze the emergence of private art galleries in Turkey by focusing on specifically the three art galleries, namely Gallery Milar, Helikon Society’s Gallery, and Society of Artlovers’ Gallery that were opened in Ankara during 1950s. To this aim, both the artistic movements and governmental policies regarding the artistic field are mentioned from a historical point of view. Interviews, analysis of relevant literature, examining periodical magazines, and daily newspapers constitute th...
Modernli̇k Söylemi̇: Endi̇şeli̇ Bakışlarda Modern Bi̇rey Talu, Nilüfer (Middle East Technical University, Faculty of Architecture, 2010) Modernity and modern life met with critique starting from the last quarter of the nineteenth century and continuing to the present through countless texts including classical theoretical writings, images, cultural objects, architectural practices, works of art, literary works, scientific and unscientific articles, reviews, movies, letters, lectures, etc. Regardless of whether they are discursive or not, these texts construct a point of view and a particular meaning concerning the mental health of the modern...

Citation Formats

E. E. Işık, “A corpus-based genre analysis of promotional-informational discourse in online painting exhibition overviews,” ENGLISH FOR SPECIFIC PURPOSES, vol. 70, pp. 44–56, 2023, Accessed: 00, 2023. [Online]. Available: https://hdl.handle.net/11511/101561.