Communicating corporate identity through form attributes and evaluating visual analogy of digital cameras

Çekceoğlu, Engin
The basic notion of this study is related with visual attributes of products which reflect the identity of the company as well as form and design consistency which is a factor forming corporate identity. The sub-notions of the topic are elaborated in the literature review. The efforts which aimed at finding out the distinguishing characteristics of products focused on certain sample products. Digital camera is selected for the field study. The objective of the study is to put evidence that firms can be distinguished from each other with the help of visual attributes of their products and to determine which factors are effective throughout this process.


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Citation Formats
E. Çekceoğlu, “Communicating corporate identity through form attributes and evaluating visual analogy of digital cameras,” M.S. - Master of Science, Middle East Technical University, 2006.