Motivational factors affecting sports fans’ participation in UEFA Euro 2016 soccer championship

Özgider, Can
Soccer is one of the most popular sports in the world and there has been a growing increase in the total number of stadium attendance of soccer games rates over 50 years. Individuals have different motivations for consuming soccer games. However, it is very hard to identify these motivational factors. Therefore, sport marketers should use these motivations to recognize their intended populations. In this context, the aim of this research was to examine the motivational factors affecting sports fans’ participation in UEFA Euro 2016 Soccer Championship, Paris, France. The Fan Motivation Scale (FMS) was used in order to determine motivational factors of English, Irish and, Welsh sports fans (N= 644) who were participating group stage games of UEFA Euro 2016 Soccer Championship. The results showd that entertainment, quality of the game and, socializing with others were the most important motivational factors affecting sports fans’ decisions to attend soccer games. On the other hand, sport atmosphere, escape from the daily routine with the help of soccer games and, boredom avoidance were identified as the least important factors affecting the participation decision of sports fans to UEFA Euro 2016 Soccer Championship. Moreover, there were differences among three nationalities. Accordingly, English spectators have higher motivations than Irish spectators in the quality of game motive and social motive. Likewise, English sports fans have also higher motivations than Irish and Welsh sports fans with regard to entertainment motive. Similarly, English supporters have higher motivations than Welsh sports fans in terms of sport atmosphere motive.  


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Citation Formats
C. Özgider, “Motivational factors affecting sports fans’ participation in UEFA Euro 2016 soccer championship,” Ph.D. - Doctoral Program, Middle East Technical University, 2016.