Factors contributing to the intention of users to adopt beacon technology supported mobile fitness instructor application in fitness centers

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2018
Altun, Özkan
This study examines the Beacon technology supported Mobile Fitness Instructor Application (BS-MFIA) system based on Mobile Service Acceptance Model (MSAM) which is an extension of Technology Acceptance Model (TAM) by fitness participants in fitness centers. In order to explore predictors of behavioral intention toward BS-MFIA, perceived ease of use, perceived usefulness (as main factors from TAM), trust, context (from MSAM) were studied. The effect of these on the intention to use this system was studied. After pilot study and assuring the validity and reliability of the scale, the items were re-analyzed and the final version of the scale as the research tool was obtained. In the main study, the quantitative data were collected from 210 fitness participants with a questionnaire in two fitness centers of the Middle East Technical University (METU) to test the hypothesized relationship of Mobile Service Acceptance Model. Analysis of the quantitative data using Structural Equation Modeling (SEM) pointed out that perceived usefulness, perceived ease of use, trust and context toward using BS-MFIA play important roles in intention to use BS-MFIA. Thanks to analyzing the user adoption of Beacon technology supported mobile fitness application, this study will contribute to understand how people use and adopt the technology in sports sector.

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Citation Formats
Ö. Altun, “Factors contributing to the intention of users to adopt beacon technology supported mobile fitness instructor application in fitness centers,” M.S. - Master of Science, Middle East Technical University, 2018.