Examining the effect of experiential marketing on behavioral intentions in a festival with a specific sport event

Date

2017-01-01

Author

YAZICI, TUBA
Kocak, Settar
Hürmeriç Altunsöz, Irmak

Metadata

Show full item record

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Item Usage Stats

188
views

0
downloads

Research question: Participation in sport events is a significant aspect of experience. So far very few analyses exist that shed light on the kind of experiences that satisfy participants within the context of sport events. Using an experiential marketing approach, a behavioral model was tested in which perceived experiences and attitudes were proposed to interact with satisfaction to predict behavioral intentions of participants in festival with a specific sport event.

Subject Keywords

Behavioral intention, Satisfaction, Utilitarian attitude, Hedonic attitude, Experiential marketing

URI

https://hdl.handle.net/11511/41503

Journal

EUROPEAN SPORT MANAGEMENT QUARTERLY

DOI

https://doi.org/10.1080/16184742.2016.1247903

Collections

Department of Physical Education and Sports, Article

Suggestions

OpenMETU
Core

The adaptation of the sport event experience scale into Turkish Yazıcı, Tuba; Yıldız, Alper; Koçak, Mehmet Settar (null; 2018-12-06) Participation to sport events is an important aspect of experience. Given the importance of sport event experiences few empirical studies have been conducted to investigate the meaning attached to the experience of a sport event (Kaplanidou & Vogt, 2010). Sport event experience has to a small extent been subject to empirical examination one of the few exceptions to an empirical examination of event experience is Kaplanidou and Vogt’s (2010) study. Their study has developed a measurement scale for the event ...
The Effect of Computer Network Simulators on Students’ Motivation and Learning Güllü, Halil; Delialioğlu, Ömer (2018-07-01) The purpose of this study is to explore students’ attitude, motivation and learning in introductory networking courses where a simulator was utilized for doing practice on the content. Basic qualitative research method was utilized to seek answers to the research question. Data was collected by individual interviews, conducted to 12 undergraduate and 5 graduate students. The interview data was transcribed and analyzed trough content analysis to find out the themes and categories. Analysis of data culminated...
The Effect of Computer Network Simulatorson Students Motivation and Learning Delialioğlu, Ömer (null; 2016-10-21) The purpose of this study is to explore students’ attitude, motivation and learning in introductory networking courses where a simulator was utilized for doing practice on the content. Basic qualitative research method was utilized to seek answers to the research question. Data was collected by individual interviews, conducted to 12 undergraduate and 5 graduate students. The interview data was transcribed and analyzed trough content analysis to find out the themes and categories. Analysis of data culminated...
Measuring the experience economy approach in a festive sport event Yazıcı, Tuba; Koçak, Mehmet Settar (2020-11-01) Objective Providing satisfactory experience to partic-ipants has critical importance for the long-term success and sustain-ability of any recreational event. To provide a practical tool for festive sport event organizers the validity and reliability of the Experience Economy Scale were evaluated based on the Dragon Fest experience. Material and Methods The sample consisted of 358 Turkish festival participants including, 240 males (67%) and 118 females (33%). The Experience Economy Scale consists of four su...
METHODOLOGICAL PSYCHOLOGICAL INTERVENTION WITH FOOTBALL TRAINERS TO IMPROVE COACHING COMPETENCE PERCEIVED BY ATHLETES, SATISFACTION WITH COACH, ENJOYMENT AND INTENTION OF PERSISTING Aleksovska Velickovska, Lence; İnce, Mustafa Levent; Gontarev, Seryozha; Tasevski, Zikica; Todorovic, Miodrag (2021-01-01) Objectives: The purpose of the study was to assess the effect of a coaching intervention on soccer athletes’ perceptions of the coaches’ competencies, enjoyment, satisfaction, and intention to persist in the sport. Equipment and methods:The research was conducted on a sample of 105 young football players aged 10 to 15, drawn from 6 clubs:FC Maribor-Slovenia, FC Pelister-Macedonia, FC Gorica-Croatia, FC Graficar-Serbia, FC Doboj-BiH, FC Zeleznichar-Sarajevo. Focused on coacheffectiveness, coaches from EG rec...

Citation Formats

T. YAZICI, S. Kocak, and I. Hürmeriç Altunsöz, “Examining the effect of experiential marketing on behavioral intentions in a festival with a specific sport event,” EUROPEAN SPORT MANAGEMENT QUARTERLY, pp. 171–192, 2017, Accessed: 00, 2020. [Online]. Available: https://hdl.handle.net/11511/41503.