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The Impact of networking characteristics on entrepreneurial marketing: the case of technology-based firms in Ankara

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2019
Durukan, Başak
The main objective of this thesis is to investigate how network characteristics of Small and Medium Sized Enterprises (SMEs) affect their entrepreneurial marketing practices by using a quantitative research approach. The dimensions of network characteristics and entrepreneurial marketing are defined according to the literature, the scales are adapted, and data is collected using a questionnaire. One hundred and forty-five surveys have been conducted on SMEs located at Technology Development Zones (TDZs) in Ankara. The model has been tested through structural equation modeling. The findings reveal that network structure, activity and exchanges positively affects future, customer and value orientations of entrepreneurial marketing whilst risk management dimension of entrepreneurial marketing is affected only by network activity. In addition, the results imply that existence of foreign shareholders in the firm negatively affect risk management.