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Olympics and political impact : Case of Sochi 2014.

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2020
Uçar, Eylül Çise
This study contributes to the discussions of the relationship between politics and the Olympic Games by focusing on the timeline of the Olympic Games and Sochi 2014 Olympic Games. The study presents a conceptual confusion about the aim of the Olympics and the world of politics, which are tangled with each other. In this study, the international and domestic media attitudes towards Sochi 2014 were analyzed during the 2014 Olympic Truce. The media coverage of most highlighted newspapers of top ten countries in the medal count (Norway, USA, Germany, Canada, Austria, Sweden, Switzerland, Finland, Italy, France) and four Russian newspapers were analyzed. As a result of the study, It was concluded that politics had significant role on the Olympic Coverage despite all the efforts made by International Olympic Committee. Olympics has become a platform for the politic controversies and a new way of soft power.