Construing product materials: developing senso-attitudinal maps through repertory grid technique

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2021-1-6
Derviş, Barış
Designing material and product experiences is a complex process that requires a comprehensive understanding over subjective dimensions such as cultural and psychological backgrounds of the individual, multisensory relations, and product contexts. It is becoming more essential for a designer to understand how materials are perceived. There is a growing need for designers to achieve information sources that represent idiosyncratic data of the user anticipations towards perceived material qualities in particular contexts. This research investigates attitudinal approaches of individuals towards perceived product material qualities. Theoretically grounded on the Personal Constructs Psychology, an explorative mixed methods research is designed for revealing how individuals construe interactions with physical materials on different product contexts as idiosyncratic statements. For this, two separate experiments with different product contexts (eight computer mouses and eight water bottles as stimuli) are carried outwith the participation of 60 Industrial Design students from ESTU Department of Industrial Design. Repertory Grid Technique is utilized to collect construed meanings as elicited bipolar personal attitudes, to evaluate the sensory relevancies of the elicited attitudes and to evaluate the product context through elicited attitudes. A total of 60 idiosyncratic repertory grids are collected. In the first step of data analysis, individual attitudes are categorized as common attitudes through content analysis. In the second step, quantitative relationships between the products and attitudes are analyzed through multivariate statistics based on participant ratings. In the third step, the sensory and attitudinal findings of the research are transferred into Senso-Attitudinal Maps (SAM). Cluster cards and product cards are developed as supplementary tools for the SAM. It is expected that the SAMcan be used as a reference in designing materials and product experiences.

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Citation Formats
B. Derviş, “Construing product materials: developing senso-attitudinal maps through repertory grid technique,” Ph.D. - Doctoral Program, Middle East Technical University, 2021.