UNDERSTANDING HOW WOMEN DEFINE AND CREATE THEIR PERSONAL SARTORIAL STYLE USING THE AESTHETIC, MATERIAL, ECONOMIC AND SYMBOLIC ATTRIBUTES OF CLOTHING

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2021-7-27
Alpaslan, Münevver
The main objective of this research is to define what personal sartorial style is and explain in detail how professional women who are aged between 25 and 55 create their style, in emic level. My attitude in this study has been to determine what personal sartorial style means while analyzing the methods and strategies for creating a style by utilizing the aesthetic, material, economic and symbolic dimensions of clothing. Through repetitive analysis and interpretations, I was able to illustrate a holistic personal style creation as a dynamic process. My foundations are based on understanding from multi perspectives the sophisticated meanings and associations adopted by professional women while resolving the layers of patterns of how they benefit from those meanings and associations concerning their preferences, habits and practices in the creation process. This study consists of five intertwined dimensions which investigates the meaning and creation of style, formation process, outcomes and outside factors affecting style, respectively. As for meaning of style, dressing has a sophisticated standing in women’s life namely, fulfilling desires, reflecting identity along with authenticity and experiencing happiness. In the creation phase, women collect the necessary input which are classified as material and non-material. Material inputs represent physical items gathered through shopping while non-material inputs represent information and inspiration. Finally, women form their style by engaging with certain practices categorized as base practices including combining, aestheticizing, adorning and complementary practices including strategizing, harmonizing and authenticating, in order to reflect their personality, authenticity and taste as an outcome.

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Citation Formats
M. Alpaslan, “UNDERSTANDING HOW WOMEN DEFINE AND CREATE THEIR PERSONAL SARTORIAL STYLE USING THE AESTHETIC, MATERIAL, ECONOMIC AND SYMBOLIC ATTRIBUTES OF CLOTHING,” M.B.A. - Master of Business Administration, Middle East Technical University, 2021.