The practice of PR in the public sector, the case of Turkish Airlines: a critical appraisal

Download

index.pdf

Date

2006

Author

Güvelioğlu, Recep

Metadata

Show full item record

Item Usage Stats

300
views

86
downloads

This study starts with the explanations of importance, principles, management stages, targets and tools of public relations in general and gives detailed information on its theoretical base. The first two chapters are designated to provide detailed information about public relations. In the third chapter the evaluation of public relations in the public sector which is the main goal of the research is presented. It is obvious that public relations is a management function which creates a mutual understanding between the corporation and its publics or audience. But this isn't the case all of the time in the public sector. THY is taken as a case in order to provide clear examples of the mentality and practices in public relations in the public sector. The detailed information about the corporation and its public relations units are given to explain the PR activities of the corporation. THY as a state economic corporation, has a socially responsible approach in its service; on the other hand, it is a profit-making entity as well. From the number of assigned personnel to the sub-structural matters and the principles of promotional activities, THY administration's approach to public relations is evaluated in this study. v In the selected year of 2003, THY administration was at the edge of changing mentality in public relations issues. Three cases such as the Diyarbakır plane crash, SARS crisis and the starting flights to New Delhi are taken to explain the traditional mentality and the new business like mentality in public relations. The public relations in THY is compared with British Airways and Lufthansa in their websites.

Subject Keywords

Public relations, public sector.

URI

http://etd.lib.metu.edu.tr/upload/12607817/index.pdf
https://hdl.handle.net/11511/15990

Collections

Graduate School of Social Sciences, Thesis

Suggestions

OpenMETU
Core

Public sector innovativeness and public values through information and communication technologies Cubuk, Ecem Buse Sevinc; KARKIN, NACİ; Yavuz, Nilay (2019-01-01) In public administration (PA) literature, there are a number of big questions regarding institutional and organizational factors. Competency formation, availability of resources and citizen empowerment [1] are among them. The importance of big questions must not rely on instrumentality; rather should focus on how and whether they have consequences and value for society [2]. The literature also questions "the paradox of publicness" [3, 4] by referring the "special status of public organization" claim of [5] ...
Implementation of total quality management in public sector: an empirical analysis of a Turkish case Balcı, Asım; Aksoy, Şinasi; Department of Political Science and Public Administration (2002) This thesis examines the issues of Total Quality Management (TQM) implementation in a public sector context. After presenting the background, the thesis analyzes special reasons, possible benefits, problems and prospects of TQM related to public sector. Next, quality practices of the Turkish public organizations are reviewed as well. Also, the case study, conducted in the Ministry of Industry and Trade, identifies the degree of TQM adoption and discusses the results through the framework presented.
The mediating role of knowledge sharing on the relationship between distributed leadership and readiness for change among public school teachers Demir Erdoğan, Ceren; Kondakçı, Yaşar; Department of Educational Sciences (2016) The purpose of the study was to investigate the mediating role of knowledge sharing on the relationship between distributed leadership and readiness for change among public school teachers. The study was designed as a correlational study with one mediator. The sample of the study was composed of 556 teachers working at primary, secondary, and high level public schools in Edirne. For data collection, Distributed Leadership Scale, Readiness for Change Scale, Knowledge Sharing Scale, and Demographic Informatio...
The mediating roles of internal context variables in the relationship between distributed leadership perceptions and continuous change behaviours of public school teachers Kondakçı, Yaşar; BEYCİOĞLU, KADİR; SİNCAR, MEHMET; UĞURLU, CELAL TEYYAR (2016-10-01) This study aims at building a theoretical base for continuous change in education and using this base to test the mediating roles of two key contextual variables, knowledge sharing and trust, in the relationship between the distributed leadership perceptions and continuous change behaviours of teachers. Data were collected from 687 public school teachers. The results showed that the combined effect of knowledge sharing and faculty trust in principal mediated the relationship between teachers' distributed le...
The role of exogenous factors in the strategic performance of construction companies IŞIK, ZEYNEP; Arditi, David; Dikmen Toker, İrem; Birgönül, Mustafa Talat (2010-03-01) The purpose of this paper is to investigate the role of exogenous factors in the strategic performance of construction companies. A conceptual model is proposed where strategic performance is influenced by a two‐dimensional construct composed of market conditions and strategic alliances.

Citation Formats

R. Güvelioğlu, “The practice of PR in the public sector, the case of Turkish Airlines: a critical appraisal,” M.S. - Master of Science, Middle East Technical University, 2006.