Show/Hide Menu
Hide/Show Apps
Logout
Türkçe
Türkçe
Search
Search
Login
Login
OpenMETU
OpenMETU
About
About
Open Science Policy
Open Science Policy
Communities & Collections
Communities & Collections
Help
Help
Frequently Asked Questions
Frequently Asked Questions
Guides
Guides
Thesis submission
Thesis submission
MS without thesis term project submission
MS without thesis term project submission
Publication submission with DOI
Publication submission with DOI
Publication submission
Publication submission
Supporting Information
Supporting Information
General Information
General Information
Copyright, Embargo and License
Copyright, Embargo and License
Contact us
Contact us
Analysis of Online and In-Store Clothes Shopping Experiences Taking a User Journey Approach
Download
index.pdf
Date
2022-1
Author
Yılmaz Ünlü, Zeynep
Metadata
Show full item record
This work is licensed under a
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License
.
Item Usage Stats
446
views
2174
downloads
Cite This
In parallel to advancements in information and communication technologies (ICT), shopping has evolved as one of the most commonly carried out daily activities in people's lives. Different ways of shopping have emerged leading to reshaping shopping experiences. The research presented in the thesis particularly focuses on the changes in online and in-store clothes shopping experiences along with people's shopping channel and medium preferences. Therefore, after reviewing the literature, two-phase fieldwork is carried out. In the first phase, an online questionnaire is administered to 132 people to discover their preferences for clothes shopping channel and medium, as well as their level of embracing new technologies to achieve their goals. In the second phase, one-to-one interviews are conducted to gain in-depth knowledge of users clothes shopping experiences regarding their needs, expectations, and frustrations by taking a user journey approach. Consequently, insights and suggestions to design for enhanced future clothes shopping experiences are presented.
Subject Keywords
User Experience
,
User Journey
,
Clothes Shopping Experience
URI
https://hdl.handle.net/11511/96205
Collections
Graduate School of Natural and Applied Sciences, Thesis
Suggestions
OpenMETU
Core
Proposing a research model for internet banking usage based on a literature review
Daneshgadeh, Salva; Özkan Yıldırım, Sevgi (2013-06-22)
Banking sector is highly influenced by development of the internet and networking technologies. The considerable number of studies in the field of internet banking acceptance and adoption reflects the importance of this issue for customers, stakeholders and developers of internet banking. The purpose of this study is to present a comprehensive overview of users' acceptance and adoption of internet banking. We conducted a systematic literature review (SLR) of 28 journal papers. Findings indicate the prevaili...
Modelling user experience: integrating user experience research into design education
Töre Yargın, Gülşen; Günay, Aslı (null; 2018-07-20)
The last two decades have given a new lease of life to the interpretation of users interactions with products in human-computer interaction (HCI) and design domains. As a fast growing field, user experience (UX) brought along multifarious endeavors to frame this new fields definition and components. In the midst of this burgeoning field, many design related domains started to embrace the terms experience, services, and systems rather than a mere product focus. Academias efforts to define what UX really i...
An Investigation into user experience of mobile passenger systems
Kökcü Çetin, Selcen; Özgen Koçyıldırım, Dalsu; Department of Industrial Design (2019)
With the developments in information and communication technologies, the use of mobile apps has increased significantly in many areas, one of which is transportation. Transportation, especially in urban environments, is a very current and prominent issue, with the ever-increasing size of the cities requiring more roads and more vehicles, while traffic congestions worsens day by day. Therefore, urban residents want to choose the most convenient and the least time-consuming way to complete their journeys. Mob...
Design for Online Grocery Shopping Experience Following Covid-19 Pandemic: An Investigation into Grocery Shopping Apps
Şahin, Ezgi Çiğdem; Şener Pedgley, Bahar; Department of Industrial Design (2022-5-10)
While people prefer shopping apps more and more with the developing information and communication technologies (ICT), grocery shopping apps are also preferred by more and more users every day. With the advent of the Covid-19 pandemic, grocery shopping apps are becoming more popular due to mobility restrictions and health concerns. This research aims to discover the dimensions of the user experience in grocery shopping apps, especially with the restrictions brought by the Covid-19 outbreak in Turkey. For thi...
Empirical investigation of Internet banking usage in Turkey
Daneshgadeh, Salva; Özkan Yıldırım, Sevgi; Department of Information Systems (2013)
With the fast development of Information and Communication Technologies (ICT), internet banking has become more popular worldwide. This study empirically investigates the factors impact internet banking usage by Turkish bank customers. A unique Internet Banking Usage Model (IBUM) was developed in this study. The proposed model incorporated 10 factors named usefulness, ease of use, compatibility, control, social influence, risk, website features, alliance service, awareness of service and customization/perso...
Citation Formats
IEEE
ACM
APA
CHICAGO
MLA
BibTeX
Z. Yılmaz Ünlü, “Analysis of Online and In-Store Clothes Shopping Experiences Taking a User Journey Approach,” M.S. - Master of Science, Middle East Technical University, 2022.
