COMPULSIVE ONLINE SHOPPING EXPERIENCES OF YOUNG ADULT WOMEN: A QUALITATIVE RESEARCH

2022-2-10
Delibay, Damla
This thesis aims to understand young adult women's compulsive online shopping experiences. In order to reveal the subjective experiences of the participants, a qualitative research method was chosen. Semi-structured interviews were conducted with eight participants between the ages of 18 and 35, who stated that they cannot control their excessive online shopping behavior despite the psychological and financial problems related to the behavior. The data were analyzed with Interpretative Phenomenological Analysis (IPA). For this thesis, four superordinate themes have emerged. These themes were: (1) the role of online shopping in the relationships with others, (2) personal functions of online shopping, (3) what comes with the shopping: "more than a product", and (4) the vicious circle of online shopping. The emerging themes were discussed based on the psychoanalytic literature.

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Citation Formats
D. Delibay, “COMPULSIVE ONLINE SHOPPING EXPERIENCES OF YOUNG ADULT WOMEN: A QUALITATIVE RESEARCH,” M.S. - Master of Science, Middle East Technical University, 2022.